Facebook as a Digital Marketing Tool
Introduction Digital Marketing entails marketing of goods and services using digital technologies and digital mediums. In this context, it would be pertinent to note that with the advent of Web 2.0 or social media, marketers now have the chance to utilize the opportunities offered by digital marketing using social media like Facebook. This article explores […]
Using Social Media Channels with Multiple Business Objectives
Social Media Marketing is the latest game in marketing. Whether you have a product or a service to market, you have no option but to be present in various social media channels for this is where your existing and prospective customers are. More importantly your customers are talking and sharing their ideas, experiences and information […]
Strategic Management – Meaning and Important Concepts
Strategic Management – An Introduction Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its […]
Role of Consumer Behaviour in Advertising
Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it […]
What is Brand Promise? – Mistakes to Avoid While Building it
Brand evokes the responses. There are many people who love their Apple iPod or love their car etc. There are certain feelings that come to your mind when you think about your favorite brands. People expect that these brands should demonstrate brand promises every time whenever they are, encountered. Inconsistencies in the performance of services […]
After gathering the information from desk and field research the raw data must be compiled so that the taxonomic analysis can be performed and data can be broken up into respective parts and segments. This can be achieved in the following manner:
Normally big organizations have large data to be analyzed and the scale substantially goes to 10 or 12 digits. It can be reduced to a scale of 3 to 5 digits to reduce the complexity and time taken in analysis. But accuracy on the other hand will be reduced as the figures need to be rounded off in case the scale is reduced.
Data analysis and compilation also includes data cleaning strategy before the further analysis is performed. This cleaning is basically validating the data for any error or irrelevant data. It’s a separate process for data cleaning performed before the analysis which is very important to fetch desirable results. This process also includes determining the missing values and inputting the most appropriate values in place.
It is also important to maintain the quality of the analysis and compilation for which the ideal key is use reliable measurement techniques.
Data sampling is also one more distinguished approach to decrease probability of repetitive data elements. It includes creating subsets of information according to a specific variable value and managing them as a whole. More the data is relevant the more accurate the results are.
An organization must define all the objectives in accordance to market requirement. The results from the compilation and analysis of data and information are very important and significant for the organization and shows success factors. The result of the process also depicts the trend of the organization by determining weak and strong points and how they stand stood in the market. Hence, every organization should have an organized and sophisticated way of compiling and analyzing the information.
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