Food Retailing: Indian Perspective
Food Retailing in India is witnessing a progressive change with the emergence of the hypermarkets/supermarkets and rapid expansion of organized retail sector in India across various parts of the country. With the world’s second-largest population and rising composition of Middle-Income group, India has emerged as the world’s most attractive retailing destinations especially in the Food […]
Relationship Marketing Background and Theory
Introduction The world of business has altered a great deal in the last few decades or so, globalization and information technology has produced a young breed of well-informed customers. And so the marketing theory has also undergone changes. Service based industry is now at the forefront in the economic evolution. Therefore, to sustain a loyal […]
Maintaining and Measuring Service Quality
After having attained the desired service level, the next great challenge faced by service providers is to maintain service standards at levels of excellence. This is as important, and as tough, as establishing service standards and attaining to them in the first place. There are basically two approaches that any organization can have towards maintaining […]
Relationship Marketing – Company and Marketing Perspective
We are living in the high tech times. Technology and changing economy have changed the rules the way a business is done. Business organizations have to tune in to various markets and know the customers well. The successful companies are those who have been able to anticipate the customer need and innovate future products leveraging […]
Importance of Integrated Marketing Communication
Integrated marketing communication plays an integral role in communicating brand message to a larger audience. Integrated Marketing communication helps in integrating all essential components of marketing to communicate similar message to potential and existing end-users. Integrated marketing communication goes a long way in creating brand awareness among customers at a minimal cost. Integrated marketing communication […]
If internet has had far reaching impact on all walks of life, E trade has had similar impact on all types of businesses. No Organisation big or small, whether a global organisation or an individual owned enterprise can afford to ignore e commerce and e marketing scene. Normally we see people using internet to make their travel bookings like booking airline tickets online, make hotel reservations, look at the places of interest etc. People have also begun to shop online and buy fashion stuff as well as books and other items of interest.
Online buying has not been restricted to these alone. You may be surprised to know that cars are being bought online by customers. This new trend has had the car dealers as well as manufacturers to sit up and take notice of the changes in the buyer’s behaviour. Internet is one medium that transfers the power of information to the users.
In the case of buying a car, the process of buying is heavily dependent upon information. The fact that internet is able to provide detailed information, comparison and all details in the interactive and multimedia mode, customers find it very easy to surf the net for information about the cars.
Comparing specifications, models, and technical specs is easier on the internet for retrieving all the information about various brands can be done by the click of a button. It takes a few minutes to obtain all the information that one is looking for.
Normally this process would have taken several weeks for the interested individual to compile information. Besides the price of the car, there are several other factors that go into the purchase of a car. In the buying process, car financing, warranty as well as insurance happen to be the major determinants too.
It would be interesting to see how auto sales have taken the e-commerce route. Check out the AutoByTel website that offers a comprehensive solution to the customers to buy the car of their choice. This is not a dealer website but works like an exchange which has tied up with dealers, insurance agencies as well as accessory suppliers and other related vendors. Kelley Blue Book and Edmunds.com provide the individuals with the pricing information for each and every model of car in the market.
It allows individuals to do their research, compare prices and models to arrive at their chosen car. Then all one needs to do is to fill up the detailed form online and register with AutoByTel. The exchange then contacts the relevant dealers in the particular area and obtains the best quotes for the car, for insurance as well as the financing schemes, allowing the individual to select the best bargain.
The fact that people are buying cars on through this website shows that the purchasing behaviour and preferences of customers is changing. E commerce is providing them the alternatives. This poses the question to the car dealers as well as the manufacturers about the future of their business models. They have got to take time to understand the internet savvy customers, their behaviour, their concept of value and re design the marketing strategies. This change calls for re-engineering the entire business organisation towards E marketing and Online Selling.
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Mapping Customer Behaviour and Pattern is the starting point of E Marketing
February 12, 2025
