We are living in the age of technological advances. Development in our society began to happen post the World Wars,...
Read moreSimply put, E Commerce is ‘Using Electronic Platform for Business Transactions’. It is also called a ‘Virtual Market Place’. Every...
Read moreWe are living in the Information Age. Internet has changed our lives and these changes are irreversible. Slowly every home...
Read moreBusiness Managers of today are living in challenging times. Business targets had never been stiffer, work pressure and managing the...
Read moreFor long Businesses and Organisations have been Customer oriented. They have moved from product and service mindset to Customer Satisfaction...
Read moreIntroduction With the advent of the internet and big data analysis, organizations have been able to use relationship marketing and...
Read moreLearning all about E Commerce and E Marketing is the pressing need of every student as well as every marketing...
Read moreA layman using internet is overwhelmed by the sheer amount of information that he or she is able to access...
Read moreIntroduction The marketing mix refers to usage of the four Ps of marketing which are Product, Price, Place and Promotion....
Read moreAs a Marketing professional you are too familiar with marketing research. In fact Organisations spend millions of dollars into market...
Read moreInternet is not something that is alien technology anymore. Every home and every individual has adapted to using internet for...
Read moreIf you are in the process of understanding and designing an E Marketing strategy for your business, understanding and learning...
Read moreBuilding an E Marketing plan for any business or product is quite engaging and challenging. What makes it more interesting...
Read moreIntroduction The environment under which organization functions determines how it will conduct its business. Organizations have to constantly monitor and...
Read moreIntroduction An organization is often influenced by the environment they work under. There are several factors which influence such as...
Read moreIntroduction The internet is considered as a channel partner. Hence online marketing is to be considered as a channel marketing...
Read moreMost Business Organisations both big and small have realised the necessity of having a presence on the internet. Many Organisations...
Read moreInternet is changing the customer’s expectations as well as behaviour. Understanding the customer behaviour pattern holds the key to successful...
Read moreGetting to know all about E Marketing and how business is transacted online is important for every student of business...
Read moreSetting up a web page and promoting online business has become a necessity for all business organisations, irrespective of the...
Read moreSales Promotion and Advertising is one of the major activities of any Marketing Function in any business. Sales promotion and...
Read moreIf internet has had far reaching impact on all walks of life, E trade has had similar impact on all...
Read moreWhenever one talks of E marketing strategy or plan, they normally include online selling, online promotions and advertising. However this...
Read moreMigrating to E Business has become inevitable. All business Organisations have recognised this fact. It has been understood that E...
Read moreBusiness Managers now a days are going back to the business schools to un-learn some of the lessons they had...
Read moreE business model implementation brings with it several key results and benefits. First and foremost a successful implementation should meet...
Read moreIf you scan the developments in the business world that have taken place in the last fifty years or so,...
Read moreMost of us who live in urban areas and have used the app-based ride-hailing cabs such as Ola and Uber...
Read moreWhat are Ubiquitous Marketing and Black Ops Advertising In this age of Smartphones and Internet, it is hard not to...
Read moreDuring the dot com boom, online travel agencies had taken the entire world by storm! Travel websites which offered customers...
Read moreWhat is online marketing and how it Works? Ever wondered how websites give away much for free or for low...
Read moreIn many countries across the world, small retailers are against e-commerce websites. This is because they believe that these websites...
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