MSG Team's other articles

11944 Why Cities are the Future and What this Means for Investors and Businesses

Cities are the Future of the World The future of the world would be in cities and urban and semi-urban regions and hence, it is better for governments, businesses, investors, and citizen groups to prepare for an urbanized world where sustainability of the urban modes of living and working would increasingly be strained by inadequate […]

9658 How Project Managers Can Benefit from Knowledge Management Systems

Project Managers Have to Learn to Deal with Uncertainties and Risks Project Management is the art and science of balancing competing interests, prioritizing the resources and their deployment, and is also situational in nature meaning that project managers often have to respond to evolving situations and circumstances. This means that uncertainty and unpredictability are the […]

11482 Talent Management and Corporate Strategy: Aligned for Driving Excellence

Talent Management in the contemporary scenario has received increasing importance from the corporate world and have been acknowledged as the key for providing a competitive edge and a leadership advantage by developing the top talents and resources in an organizations. Talent Management can be regarded as a process of acquisition, hiring and retaining the most […]

8997 DMADV Methodology – Meaning and Rules for Implementing DMADV

DMADV is a six sigma methodology. It is used to design new processes or products where none exist and get it right in the first time. This is a part of the DFSS “Design For Six Sigma” concepts which place focus on creating processes right the first time. The focus of DMADV is on quantifying […]

9227 Europe’s Controversial Common Agricultural Policy

European nations have been following a controversial policy called the common agricultural policy. Under this policy, European governments have been giving subsidies to their own farmers. These subsidies artificially lower the price of some crops leading to market distortions. This is the reason why Europe’s common agricultural policy has come under severe criticism many times. […]

Search with tags

  • No tags available.

Introduction

Organization success is dependent on customer satisfaction and delight. Customer satisfaction is achieved through development of product and service, which have all attributes required by the customer. A success product or services do not only have attractive package design but should be also able to provide robust performance.

Thus, product design must be practical enough for production and powerful enough to provide a competitive advantage.

Product Design

A good product design has following common features:

  • Utility: The product design should make product utility as per expectation of customers and provide steady performance through the product life.

  • Aesthetics: Product aesthetics is important in success of the product. The product aesthetics is dependent on market and end customer.

  • Producible: Product design should enable effective production of product through available production methods.

  • Profitability: Product design should make economic sense as to deliver value to customer and sustainability to the organization.

  • Differentiable: A good product design should enable product to be differentiate among its competition. This can be achieved by attractive packaging and also by providing additional service on the product.

Objectives of Product Design

The essence of product design is to satisfy customer and maximizes the value for the customer at minimum cost. The product or service should also be able to meet primary needs and desire of the customer. This may not require development of new product, but enhancement to existing product or service.

Stages of Product Design

Product design is a creative process which looks at all the available options and beyond. The process is can be divided into three stages:

  1. First stage: His stage involves brainstorming, bringing ideas and analysis of customer and market feedback.

  2. Second Stage: Idea is converted into a feasible solution to satisfy the customer expectation, using available resource and technology.

  3. Third Stage: This is the last stage in which the product is introduced in the market.

Factors Affecting Product Design

A successful product design is combination factors as follows:

Correct Team Selection: This is very essential to get the correct team in place which has expert designers who are not only aware and comfortable with technology but also understanding of customer expectation.

Customer Involvement: Involvement of customer in product design and testing can provide insight into the direction of the project

Prototyping and testing: Product design is high risk concept as it involves commitment of capital and man-power; therefore, it is imperative that extensive prototyping and testing are done with customer and market.

Raw Material: It is essential that raw material to be used in the production meets the quality standards of the end product. Furthermore, procurement system needs to be in place to ensure continuous, cost effective supply.

Production method and process layout: Feasibility of production method and process layout determines future success of the product.

External Factors: Environmental and government regulations plays an important part in product design. And these norms are updated from time to time, so product design should have the flexibility to adapt.

Product Selection

Production selection process is done through a combination of financial analysis, risk analysis, existing product portfolio, raw material supply and pre-determined product criteria.

Article Written by

MSG Team

An insightful writer passionate about sharing expertise, trends, and tips, dedicated to inspiring and informing readers through engaging and thoughtful content.

Leave a reply

Your email address will not be published. Required fields are marked *

Related Articles

Capacity Planning – Meaning, Classification and its Goals

MSG Team

What is Aggregate Planning? – Importance and its Strategies

MSG Team

Operational Transparency

MSG Team