Employee Engagement Initiatives

The highly productive and the most reputed companies across the world have understood the fact that it was employee engagement that made them stand apart from all other companies. Different companies had taken different initiatives to enhance the level of engagement among employees towards their jobs and the organisation. Some offer custom-made incentives while some stick to provide extra facilities like creche for kids, schools for children of employees, pick and drop, provision of food, movie tickets and many other things.

Each company has its own reasons to establish a specific type of reward-motivation programme depending upon their financial status, region in which they are operating and level which they function at and the backgrounds of the employees.

In the year 2011, an annual study conducted by the research arm of Kenexa, a leading global HR solution provider, revealed that Indian giants rank highest as compared to their peers in other countries when it comes to employee engagement and effective leadership.

When compared on the national level, India with 71 percent employee engagement ratio secured the topmost rank while Japan was at the lowest position with 38 percent ratio. This was a surprising fact as it is believed that Indian companies have miles to cover in order to achieve what global companies have done already. Factors that made India stand apart from rest of the countries were employee recognition, emphasis of improvement of quality, show of genuine responsibility of organisation towards employees and opportunities to grow.

The research conducted by Kenexa included India, US, UK, Brazil, Australia, Canada, Denmark, China, France, Finland, Germany, Japan, Spain, Russia, Sweden, The Netherlands, Switzerland, Italy, Mexico and Gulf countries. The most surprising fact is that the Indian companies took creative and unique initiatives to enhance the level of engagement and involvement of their employees.

According to a study conducted by Hewitt Associates in 2009, the software giant HCL Technologies was ranked as the best Indian employer in that year. The reasons being, creation of a positive work culture and its long term approach in the midst of challenging conditions. The other companies who made to the list of top employers were Hindustan Zinc, Taj Hotels, Resorts and Palaces, Cisco Systems, ITC Welcome Group, Eureka Forbes, LG Electronics India, Domino’s Pizza India and Marriott Hotels India.

Infosys in year 2011 plans to have its own radio in establishing a healthy and quick interaction and communication amongst employees. The company also plans to host talk shows where top management would interact with the employees. Besides this, the company also has a social networking portal like Facebook. Named as Bubble, it helps employees connect to their colleagues, seniors, subordinates and top management. Infosys had also created Infosys Television.

Indian giants like Mahindra & Mahindra, Mercer, KPMG and Wipro offer democracy to choose their wages and perks depending upon their lifestyles. It is done to decrease as well as prevent dissatisfaction amongst employees. It has worked out very well and companies are successful in drawing and retaining the best talent. The trend began in these IT giants can now be seen in FMCG, banking and other industries.

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