MSG Team's other articles

8767 Personality and Personality Development – An Overview

Every individual has his own characteristic way of behaving, responding to emotions, perceiving things and looking at the world. No two individuals are similar. You might like going out for parties but your friend might prefer staying back at home reading his/her favourite book. It is really not necessary that if you like partying around, […]

11784 Volatility, Uncertainty, Complexity and Ambiguity (VUCA) Paradigm for Leadership

The Volatility, Uncertainty, Complexity and Ambiguity (VUCA) Paradigm Business leaders in the 21st century operate in a vastly different terrain than those who led their companies to success in the earlier decades. The landscape that confronts the business leaders of today is characterized by what is known as the VUCA principle or the Volatility, Uncertainty, […]

12930 Corporate Risk Governance

Undertaking financial and non-financial risks is the basic job of any business organization. In fact, profit is considered to be a reward for efficiently bearing risks. Since risk-taking is so crucial, It is for this reason that every organization needs to create a framework that needs to be followed in order to manage risks in […]

11143 Role of Managers in Interpersonal Relationship

Individuals working together in the same organization tend to come closer to each other. Interpersonal relationship refers to a strong association among employees with similar taste and mindset. Let us go through the role of managers in interpersonal relationship. A team manager is just like captain of the ship who has the responsibility of taking […]

10624 Personal Grooming Tips for Men

Personal grooming plays an essential role in enhancing one’s personality. Remember, a lot depends on your first impression. Grooming and hygiene help you make a mark of your own in the first meeting itself. Many men wrongly think that personal grooming is for females only. Every individual irrespective of gender should look clean, fresh and […]

Search with tags

  • No tags available.

To bring Maslow’s need hierarchy theory of motivation in synchronization with empirical research, Clayton Alderfer redefined it in his own terms. His rework is called as ERG theory of motivation. He recategorized Maslow’s hierarchy of needs into three simpler and broader classes of needs:

  • Existence needs- These include need for basic material necessities. In short, it includes an individual’s physiological and physical safety needs.

  • Relatedness needs- These include the aspiration individual’s have for maintaining significant interpersonal relationships (be it with family, peers or superiors), getting public fame and recognition. Maslow’s social needs and external component of esteem needs fall under this class of need.

  • Growth needs- These include need for self-development and personal growth and advancement. Maslow’s self-actualization needs and intrinsic component of esteem needs fall under this category of need.

ERG Theory of Motivation

The significance of the three classes of needs may vary for each individual.

Difference between Maslow Need Hierarchy Theory and Alderfer’s ERG Theory

  • ERG Theory states that at a given point of time, more than one need may be operational.

  • ERG Theory also shows that if the fulfillment of a higher-level need is subdued, there is an increase in desire for satisfying a lower-level need.

  • According to Maslow, an individual remains at a particular need level until that need is satisfied.

    While according to ERG theory, if a higher-level need aggravates, an individual may revert to increase the satisfaction of a lower-level need. This is called frustration-regression aspect of ERG theory.

    For instance – when growth need aggravates, then an individual might be motivated to accomplish the relatedness need and if there are issues in accomplishing relatedness needs, then he might be motivated by the existence needs. Thus, frustration/aggravation can result in regression to a lower-level need.

  • While Maslow’s need hierarchy theory is rigid as it assumes that the needs follow a specific and orderly hierarchy and unless a lower-level need is satisfied, an individual cannot proceed to the higher-level need; ERG Theory of motivation is very flexible as he perceived the needs as a range/variety rather than perceiving them as a hierarchy.

    According to Alderfer, an individual can work on growth needs even if his existence or relatedness needs remain unsatisfied. Thus, he gives explanation to the issue of “starving artist” who can struggle for growth even if he is hungry.

Implications of the ERG Theory

Managers must understand that an employee has various needs that must be satisfied at the same time.

According to the ERG theory, if the manager concentrates solely on one need at a time, this will not effectively motivate the employee. Also, the frustration-regression aspect of ERG Theory has an added effect on workplace motivation.

For instance – if an employee is not provided with growth and advancement opportunities in an organization, he might revert to the relatedness need such as socializing needs and to meet those socializing needs, if the environment or circumstances do not permit, he might revert to the need for money to fulfill those socializing needs. The sooner the manager realizes and discovers this, the more immediate steps they will take to fulfill those needs which are frustrated until such time that the employee can again pursue growth.

Article Written by

MSG Team

An insightful writer passionate about sharing expertise, trends, and tips, dedicated to inspiring and informing readers through engaging and thoughtful content.

Leave a reply

Your email address will not be published. Required fields are marked *

Related Articles