What is Customer Satisfaction ?
February 12, 2025
In the IT (Information Technology) industry, it is often the case that the organizations find it difficult to synthesize and integrate all the functions associated with developing and launching products to the market. For instance, it is common for the CFO to say that Marketing department is spending excessively, the Technology department saying that they […]
For a positive growth of business all customers have to depend, directly or indirectly, on good and reliable suppliers. Apart from their expectations from the supplier the customers also need to be loyal to them so as to strengthen their relationship. Therefore customers should work on building a strong and long-lasting supplier relationship as they […]
Affiliate marketing has been around for a couple of decades now. Obviously the industry has grown as incumbents have started utilizing newer techniques to perform better. Over a period of time, a whole ecosystem of affiliates has evolved. Affiliate marketing, now is no longer a simple choice. Instead, it is a complex business wherein companies […]
Every Management student and future Business Manager would do well to study and understand more about how certain Organizations build brand leadership and keep growing. Some of the global brand names like Apple, Sony, Reebok, Nike, Samsung, and companies like Dell, IBM, HP, Xerox, GE, Motorola not to forget a host of other technology Companies […]
Sales Promotion and Advertising is one of the major activities of any Marketing Function in any business. Sales promotion and advertising is always drawn up based on the sales strategy combined with the nature and composition of the market. Audio, visual, print media advertising besides sales promotional campaigns have been the normal set of activities […]
Customer Relationship Management is a strategy which is customized by an organization to manage and administrate its customers and vendors in an efficient manner for achieving excellence in business. It is primarily entangled with following features:
Let it be a newly brought up enterprise or a well established organization the above aspects prove to be of prime importance in dealing with a genuine customer through a well organized CRM system.
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