Receivers are not just passive absorbers of messages; they receive the message and respond to them. This response of a receiver to senders message is called Feedback. Sometimes a feedback could be a non-verbal smiles, sighs etc. Sometimes it is oral, as when you react to a colleagues ideas with questions or comments. Feedback can also be written like - replying to an e-mail, etc.
Feedback is your audiences response; it enables you to evaluate the effectiveness of your message. If your audience doesnt understand what you mean, you can tell by the response and then refine the message accordingly.
Giving your audience a chance to provide feedback is crucial for maintaining an open communication climate. The manager must create an environment that encourages feedback. For example after explaining the job to the subordinated he/she must ask them whether they have understood it or not. The manager should ask questions like Do you understand?, Do you have any doubts? etc. At the same time he must allow his subordinated to express their views also.
Feedback is essential in communication so as to know whether the recipient has understood the message in the same terms as intended by the sender and whether he agrees to that message or not.
There are lot of ways in which company takes feedback from their employees, such as: Employee surveys, memos, emails, open-door policies, company news letter etc. Employees are not always willing to provide feedback. The organization has to work a lot to get the accurate feedback. The managers encourage feedback by asking specific questions, allowing their employees to express general views, etc. The organization should be receptive to their employees feedback.
A manger should ensure that a feedback should:
- Importance of Communication
- Communication Flows
- Grapevine Communication
- Communication Barriers
- Effect of Communication Barriers
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