Can Credit Card Interest Rates be Capped?
April 3, 2025
The American politics is heating up in anticipation of the 2020 Presidential Election. Democrats are unveiling what appears to be a populist socialistic agenda. Amongst the Democrats, Bernie Sanders, in particular, is hell-bent on enacting policies which can be considered to be socialist. Bernie Sanders has found an ally in Alexandria Ocasio-Cortez as she too…
What is the American Dream and why was it so Good while it Lasted? For a long time, the United States was seen as the Land of Milk and Honey where anyone and everyone with some talent, lots of hard work, sheer grit, and dogged determination could make a career for themselves and raise a…
Agriculture is a prehistoric occupation. In fact, it is said that human beings only started building civilizations after they discovered agriculture. But agriculture has always been an inherently risky business. Thousands of years have passed between the discovery of agriculture and the modern society that we live in today. However, the modern farmers are exposed…
In the 21st century, marketplaces have become more competitive. This is because the availability of information has become the norm. Consumers can now choose amongst competing products and make an informed choice. As a result, getting customers has become increasingly difficult. This has given rise to price wars on several occasions. Since companies find it difficult to woo customers using other tactics, they have begun using price as a weapon.
Price wars happen because someone somewhere in the industry believes that prices are high and that they can make money by rationalizing them. However, often all competitors follow suit and offer retaliatory price cuts. This often leads to a precipitous decline in the prices which may be good for the customers. However, such extreme price cuts are definitely bad for the industry. For instance, in the year 1992, the airlines in the United States had indulged in an all-out price war. The end result was that air travel reached record highs during that year. At the same time, the airline industry made losses that were enough to wipe out all the profits that they had earned since inception.
The above situation clearly illustrates that a price war is devastating for all the participants involved. It does not matter who wins the war because at the end everyone is worse off. However, price wars are not optional. If one competitor begins a price war, others are often dragged into it. In this article, we will look at some strategies required to sustain and fight in a price war.
Entering a price war can also do damage to the brand equity created. Hence, companies must instead compete on quality because even if they fail, at least the brand equity, which they have spent years trying to build, still remains intact.
Hence companies should instead focus on offering a new product in a new market. Instead of branding itself as a cheap supplier, companies must try to be innovative.
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