Why Corporate Governance Must Change with the Times
Corporate Governance under Fire It would be an understatement to say that corporate governance in recent years has been in the news for all the wrong reasons. Starting with the much publicized spat between the members of the TATA group which is a venerable institution with more than a hundred years of history, to the […]
Steps in Advertising Process
“Mass demand has been created almost entirely through the development of Advertising” Calvin Coolidge in the New York Public Library. For the development of advertising and to get best results one need to follow the advertising process step by step. The following are the steps involved in the process of advertising: Step 1 – Briefing: […]
Building Customer Satisfaction, Value and Retention
In this world of extreme competition, companies with a total focus on customer are going to be the winner. Companies must understand importance of customer satisfaction and then build process around it. A satisfied customer will be a loyal customer. There are large offering of products and services available in the market then why the […]
Categories of Fashion Retailing
In today’s world if internet and communication boundary has erased geographical boundaries, international retailing has brought the world market to the local store near you. Any international brand of fashion or product that you desire can be easily found in the city in your country. The rapid urbanisation, globalisation coupled with economic freedom enjoyed by […]
Leveraging Secondary Brand Association to Build Brand Equity
There are various ways to create brand equity. Brand elements offer many alternatives style, logo unique selling proposition etc. Then there are marketing strategies aimed at product, price and distribution network. Here focus is on product and its attributes, correct and convincing price structure, and finally choice of product reaches consumer. Marketing communication is also […]
Multi Level Marketing is a very interesting concept which makes selling very easy. The fact that anyone and everyone can join the Network marketing business and earn handsome income by selling the products without any investment or risk makes it the most attractive business proposition to people.
MLM companies spend a lot of money and effort on providing the distributors with product literature and promotional materials to help them sell the products. Besides they invest on training the distributors too and equipping them not only with the product knowledge but in training them on the sales process.
Sales process in MLM business involves recruiting and building network of distributors. When each distributor joins up the network and buys products for his use you start clocking sales automatically. But then it is also important for every distributor to focus on selling the product directly through retail sales other than focusing on building distributor network too.
While you will have undergone extensive training on the entire sales process involving prospecting, qualifying, approaching, making presentation, follow up, clarifying and concluding sales, you will have become an expert in selling and communication. Selling does not end here.
You Have got to sell the products directly too in addition to your distributors buying the products through you. Therefore it is important for you to look at every opportunity that you get everyday to be able to make a sale.
During the course of the day you will be meeting different people at different places. Your conversations with each and every individual provides you with the opportunity to talk about the product that you are selling and find an opportunity to sell the same. At this juncture it is important for you to remember and to learn how to talk about the product and not necessarily make a direct sales call.
For eg. If you are an Amway Distributor, you could talk about the quality of wash and the saving on detergents that you are able to achieve with the help of Amway products. When you talk about your experience and savings, it is definitely going to attract the attention of your colleagues or friends who are around.
If you happen to be representing Tupperware, talking about your kitchen or using Tupperware as a gift idea can find many ears. In all of these situations, it helps to share your experience and information so that the others find value in it and they get to see that it works.
Before you start sharing information or start making presentations to people, it is important to spend time in equipping yourself with the product knowledge.
You will be able to talk confidently and convincingly when you are able to provide specific details of the products as well as explain how they are going to be useful. The more you know about the product, the more you tend to believe in the product and it becomes easy to sell when your conviction in what you are selling is very high.
Another factor that helps you become successful in you MLM business is your attitude towards Customer service.
The key to building a successful business is to believe that Customer is the King and make your Customer, Your most important partner. This belief holds good for all business and more so for Network marketing businesses.
Most of the Network Marketing businesses involved sell products that are likely to have repeat requirements from the same customers. Therefore once a customer, is going to be a repeat customer always.
What helps you get repeat business from the same customer is not only the quality of the product and the product satisfaction, but your customer service also helps build customer loyalty and brings in repeat business.
You can provide best Customer service by going that extra mile for your customer and providing an experience that is pleasant and positive. Leaving your contact number and details, providing personal service, remembering customer by name and keeping in touch with the customers regularly and giving them value add services etc can go a long way in raking in repeat sales.
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