Customer Based Brand Equity
Imagine walking in aisle of a typical super market (Shaw’s, Costco etc) to purchase salt, there are many offerings but choice is “Morton”. It is a simple example but a great situation to understand brand and brand equity. Companies already know that identity of product created over period of time through strategic marketing is brand, […]
Categories of Fashion Retailing
In today’s world if internet and communication boundary has erased geographical boundaries, international retailing has brought the world market to the local store near you. Any international brand of fashion or product that you desire can be easily found in the city in your country. The rapid urbanisation, globalisation coupled with economic freedom enjoyed by […]
What is Societal Marketing? Examples and Benefits
Societal Marketing is based on the principle of societal welfare. It emphasizes that an organization must make strategic marketing decisions keeping in mind the consumer wants, the organizational needs and most important the long term interests of the society. Societal Marketing is nothing but an outgrowth of the principles of Corporate Social Responsibility and Sustainable […]
Types of Retail Outlets
Retailing refers to a process where the retailer sells the goods directly to the end-user for his own consumption in small quantities. Types of Retail outlets Department Stores A department store is a set-up which offers wide range of products to the end-users under one roof. In a department store, the consumers can get almost […]
Newsletters, Press Releases, and Writing for the Press
Press Releases and their Importance The previous articles discussed the various aspects of media and the role of media in shaping public opinion. We had also discussed how press conferences and press meets are to be organized and listed some points for the successful media management strategies. Continuing in the same vein, this article discusses […]
Multi Level Marketing is a very interesting concept which makes selling very easy. The fact that anyone and everyone can join the Network marketing business and earn handsome income by selling the products without any investment or risk makes it the most attractive business proposition to people.
MLM companies spend a lot of money and effort on providing the distributors with product literature and promotional materials to help them sell the products. Besides they invest on training the distributors too and equipping them not only with the product knowledge but in training them on the sales process.
Sales process in MLM business involves recruiting and building network of distributors. When each distributor joins up the network and buys products for his use you start clocking sales automatically. But then it is also important for every distributor to focus on selling the product directly through retail sales other than focusing on building distributor network too.
While you will have undergone extensive training on the entire sales process involving prospecting, qualifying, approaching, making presentation, follow up, clarifying and concluding sales, you will have become an expert in selling and communication. Selling does not end here.
You Have got to sell the products directly too in addition to your distributors buying the products through you. Therefore it is important for you to look at every opportunity that you get everyday to be able to make a sale.
During the course of the day you will be meeting different people at different places. Your conversations with each and every individual provides you with the opportunity to talk about the product that you are selling and find an opportunity to sell the same. At this juncture it is important for you to remember and to learn how to talk about the product and not necessarily make a direct sales call.
For eg. If you are an Amway Distributor, you could talk about the quality of wash and the saving on detergents that you are able to achieve with the help of Amway products. When you talk about your experience and savings, it is definitely going to attract the attention of your colleagues or friends who are around.
If you happen to be representing Tupperware, talking about your kitchen or using Tupperware as a gift idea can find many ears. In all of these situations, it helps to share your experience and information so that the others find value in it and they get to see that it works.
Before you start sharing information or start making presentations to people, it is important to spend time in equipping yourself with the product knowledge.
You will be able to talk confidently and convincingly when you are able to provide specific details of the products as well as explain how they are going to be useful. The more you know about the product, the more you tend to believe in the product and it becomes easy to sell when your conviction in what you are selling is very high.
Another factor that helps you become successful in you MLM business is your attitude towards Customer service.
The key to building a successful business is to believe that Customer is the King and make your Customer, Your most important partner. This belief holds good for all business and more so for Network marketing businesses.
Most of the Network Marketing businesses involved sell products that are likely to have repeat requirements from the same customers. Therefore once a customer, is going to be a repeat customer always.
What helps you get repeat business from the same customer is not only the quality of the product and the product satisfaction, but your customer service also helps build customer loyalty and brings in repeat business.
You can provide best Customer service by going that extra mile for your customer and providing an experience that is pleasant and positive. Leaving your contact number and details, providing personal service, remembering customer by name and keeping in touch with the customers regularly and giving them value add services etc can go a long way in raking in repeat sales.
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