Goal Setting Theory of Motivation
In 1960s, Edwin Locke put forward the Goal-setting theory of motivation.
This theory states that goal setting is essentially linked to task performance.
It states that specific and challenging goals along with appropriate feedback contribute to higher and better task performance.
In simple words, goals indicate and give direction to an employee about what needs to be done and how much efforts are required to be put in.

The important features of goal-setting theory are as follows:
Goal setting theory has certain eventualities such as:
Advantages of Goal Setting Theory
Limitations of Goal Setting Theory
Related Articles
- Modern Theories of Motivation
- ERG Theory
- McClellands Theory of Needs
- Reinforcement Theory
- Equity Theory of Motivation

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