Current State of Employer Branding
February 12, 2025
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Don’t miss on the best co-branding opportunity and let your personal and employer brands marry in harmony. True, your employer brand is one thing and your personal brand is the other. But as a top level executive, your personal brand can either be a promoter or detractor of your employer brand. What talent perceives about you as a leader has a strong impact on your company’s image. You need to think yourself as a brand and a brand ambassador to strengthen your corporate and employer brand.
Until a few years ago, organizations just had corporate brands and they did not need to worry about their employer brand and employees’ brands. The c-suite executives operated from behind the scenes and rarely interacted with the public or their customers. But with the advent of internet and social media and unexpected success of startups, the c-suite of even the most traditional organizations felt the need to be in the limelight and interact with their customers. Personal branding has become ubiquitous. It represents a corporate brand. It is an extension to an employer brand.
Let’s launch into some examples where personal branding has a positive impact on employer brand:
Personal branding can literally make or break an employer brand. This is because potential employees Google about an organization and its founders and leaders before applying to a job opening. Also, how they connect with general public makes a lot of difference. Organizations nowadays aren’t viewed as emotionless business units. Rather each organization has a personality and bears a reputation. And employees become the public faces of their brands.
However, personal branding has to be much more than self promotion to work in the right direction. In fact, a whole lot of things are associated with it. It takes a complete gamut of meticulously planned strategies to establish a positive relationship between personal and employer branding. Because sometimes personal branding can offend organizations’ employer brand and turn off customers, the two need to be carefully blended.
Social journalism has proved its efficacy in establishing a personal and employer brand. Potential talent is always interested in sneak peeks and behind the scenes clips to know about the culture of an organization. Both C-suite executives and employees can share updates in the form of text and videos to establish personal and employer brand.
Personal websites make it possible for viewers, readers and public in general to access required information. Nowadays, LinkedIn has replaced the need for personal websites. In fact, most professionals prefer to visit LinkedIn profiles of hiring managers and other employees of an organization.
In such a scenario, employees must complete their profiles on LinkedIn to establish a strong personal brand. The business social networking site also allows them to share news about their company as well as their own views and opinions.
The way you present yourself online, the content you have on your website and the messages you roll out on the internet account for the most first impressions. Both individuals and employers need to meticulously plan their communication and choose a specific approach that complements their personality. Your online image speaks volumes about you.
Personal branding and employer branding go hand-in-hand. In fact, both pull each other. However, there is a delicate balance between them. One shouldn’t overshadow the other. And this is why it requires a careful approach.
In an increasingly competitive world, employees must have skills, understanding, tools and strategies to better execute their personal brand and help accelerate the employer brand of their organization.
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