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 Brand IdentityBrand Image
1Brand identity develops from the source or the company.Brand image is perceived by the receiver or the consumer.
2Brand message is tied together in terms of brand identity.Brand message is untied by the consumer in the form of brand image.
3The general meaning of brand identity is “who you really are?”The general meaning of brand image is “How market perceives you?”
4It’s nature is that it is substance oriented or strategic.It’s nature is that it is appearance oriented or tactical.
5Brand identity symbolizes firms’ reality. Brand image symbolizes perception of consumers
6Brand identity represents “your desire”.Brand image represents “others view”
7It is enduring.It is superficial.
8Identity is looking ahead.Image is looking back.
9Identity is active.Image is passive.
10It signifies “where you want to be”.It signifies “what you have got”.
11It is total promise that a company makes to consumers.It is total consumers’ perception about the brand.

Focus on shaping your brand identity, brand image will follow.

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