Co-branding – Meaning, Types and Advantages and Disadvantages
April 3, 2025
What is Co-branding Co branding is the utilization of two or more brands to name a new product. The ingredient brands help each other to achieve their aims. The overall synchronization between the brand pair and the new product has to be kept in mind. Example of co-branding – Citibank co-branded with MTV to launch…
Last few decades have changed our world beyond recognition. There has been unprecedented progress in all spheres of life. Technology and scientific advancement has played major role affecting all parts of the economy, politics as well as markets. With globalization and opening of markets we see a lot of changes in the way business is…
Brand management is the process of developing, maintaining, and improving a business’ identity, reputation, and overall perception among its target audience. It involves creating a cohesive brand image that resonates with customers and differentiates your business from competitors. When managing your business’ brand, you have to consider the look of your logo, the tone of…
Brand Identity | Brand Image | |
1 | Brand identity develops from the source or the company. | Brand image is perceived by the receiver or the consumer. |
2 | Brand message is tied together in terms of brand identity. | Brand message is untied by the consumer in the form of brand image. |
3 | The general meaning of brand identity is “who you really are?” | The general meaning of brand image is “How market perceives you?” |
4 | It’s nature is that it is substance oriented or strategic. | It’s nature is that it is appearance oriented or tactical. |
5 | Brand identity symbolizes firms’ reality. | Brand image symbolizes perception of consumers |
6 | Brand identity represents “your desire”. | Brand image represents “others view” |
7 | It is enduring. | It is superficial. |
8 | Identity is looking ahead. | Image is looking back. |
9 | Identity is active. | Image is passive. |
10 | It signifies “where you want to be”. | It signifies “what you have got”. |
11 | It is total promise that a company makes to consumers. | It is total consumers’ perception about the brand. |
Focus on shaping your brand identity, brand image will follow.
Your email address will not be published. Required fields are marked *