Non-Profits: Global Justice
The previous articles in this module discussed the various aspects connected with the non-profits and how they link together with the overarching aims and objectives of ensuring social justice and equity. This article looks at the theme of global justice as it applies to the non-profits and how the goal of ensuring equitable growth and […]
How Organizations Should Deal with Sexual Harassment in the Present Times
In recent months, there have been several instances of women across the economic and social groups coming forward with complaints and retelling of the cases of sexual harassment and gender discrimination against authority figures. For instance, Harvey Weinstein, the Hollywood Director and Scriptwriter have found himself in the center of a raging storm where several […]
Forces of Organizational Change: Planned vs. Unplanned Change and Internal & External Change
In the fast-changing business environment, the contemporary organization’s must learn to be more adaptable and flexible for successfully facing the environmental challenges. Most of the organizational changes are implemented in a planned manner for realizing the specific objectives or goals. However, organizational change can be implemented in any one of the following ways as described […]
Personality Development Tips
Let us go through some tips for enhancing one’s personality: Smile a lot- Nothing works better than a big smile when it comes to interacting with people around. Do not forget to flash your trillion dollar smile quite often. Believe me, it works! As they say “a smile is a curve that sets everything straight”. […]
Why Change Management Programs Often Fail? Some Ways to Actualize Change
We have heard the story several times. A large conglomerate wants to implement a change management program, which it then announces amidst much fanfare and hype. The top leadership waxes eloquent on the need to change and why the organization must actualize change. However, a few years down the line, things are still bad for […]
Public relations refers to the practice of enhancing an organization’s reputation and image in the minds of target audience through ethical means. Public Relations experts strive hard to maintain a cordial relation between the organization (key members) and stakeholders, investors, employees,partners and so on. It is the public relations manager’s key responsibility to ensure that free flow of information takes place between both the parties(organization and its target audience).
In the current scenario of cut throat competition, every organization struggles to stay a step ahead of its competitors. It is essential for every organization to communicate well with its stake holders, partners and each and every individual associated with it.
Here comes the importance of public relations experts:
Public relations experts are hired to present one’s organization in the best light. Public Relations experts create a positive image of a particular brand in the minds of target customers through regular interaction, press release, newsletters, interviews, events, functions, hiring a celebrity as a brand ambassador or even through charitable functions.
Public Relations is essential for effective brand positioning. In a layman’s language, public relations experts are hired to make an organization and its products/brands popular among the masses. (Target audiences)
Public relations experts strive hard to reach to the maximum people (potential customers) and eventually gain maximum exposure for their organization/brand. More and more people relate to their brand and automatically revenue of the organization goes up.
In today’s world, it is really essential for every organization to understand the needs and expectations of its target audiences. Public relations experts ensure free flow of information between the organization and its target audiences, necessary for the survival of every business. Correct information must reach the customers for them to be loyal towards your brand. (Products and services).Public relations experts help an organization stand apart from the crowd.
Public relations department gives the customers and infact the whole world a better understanding of how their organization functions, policies, products, services and so on.
Public relations experts focus not only on information flow from organization to its public but also vice a versa. Proper feedback is being taken from potential customers as to how they feel about the organization and its products. These reviews and feedbacks (positive or negative) help an organization to grow to its full potential. Positive feedback definitely calls for a celebration but negative reviews are also taken seriously and necessary changes are incorporated in the system to meet the expectations of the consumers.
The role of public relations expert becomes critical under any kind of crisis or unfavourable circumstance. It is the role of the public relations manager to save the reputation of his/her organization. He needs to be on his toes to face questions from the media/public and handle all the criticism with a smile. It is the public relations manager’s role to take immediate charge of any adverse situation and turn negative situations also into the company’s favour.
Public relations experts in true sense are the face of every organization who work hard towards saving and maintaining an organization’s reputation ad image. It is a new and highly successful way of staying connected with the target audiences for a better brand image.
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