Why Business and Political Leaders Must be Institution Builders to Ensure Longevity
What Differentiates Truly Great Leaders from Run of the Mill Leaders? There are leaders who run organizations and nations to secure their position and to make the most of the opportunity to lead them. Also, there are leaders who are visionary but yet lack the capacity or the needed mission capabilities to focus on organizational […]
Power and Politics in Organizations
Power and Politics in Organizations Power and politics in organizations are a reality that no organization can ignore. Though the evolution of the modern corporation and the concomitant rise of the managerial class with a professional way of running the firms is touted to be one of the contributory factors for the decline on power […]
Misdemeanours by Senior Leaders Must Be Handled Firmly and the Right Message Sent
Why Senior Leaders are Expected to be above Reproach and Role Models for Others Senior Leaders are supposed to be role models for the rest of the organization to follow and emulate. Moreover, they are the ones who articulate the organizational vision and actualize the mission for the Middle and Lower level employees and hence, […]
Use of Body Language in Communication
Did you know that while in India or America a “Fantastic” or an “OK” sign is demonstrated by forming a circle with your thumb and forefinger. In Tunisia the same symbol means “I will kill you” and in Japan it means “money”? Kinesics or study of body language must be understood by all. Whether it […]
What is Learned Helplessness and How it Harms the Victims of Workplace Discrimination
What is Learned Helplessness and How it Prevents Women from Speaking Out It is a known fact that most organizations have some forms of covert and overt sexism and harassment as well as discrimination along racial, ethnic, and sexual lines. Indeed, sexual and other forms of harassment are so rampant in many organizations that most […]
Public relations refers to the practice of enhancing an organization’s reputation and image in the minds of target audience through ethical means. Public Relations experts strive hard to maintain a cordial relation between the organization (key members) and stakeholders, investors, employees,partners and so on. It is the public relations manager’s key responsibility to ensure that free flow of information takes place between both the parties(organization and its target audience).
In the current scenario of cut throat competition, every organization struggles to stay a step ahead of its competitors. It is essential for every organization to communicate well with its stake holders, partners and each and every individual associated with it.
Here comes the importance of public relations experts:
Public relations experts are hired to present one’s organization in the best light. Public Relations experts create a positive image of a particular brand in the minds of target customers through regular interaction, press release, newsletters, interviews, events, functions, hiring a celebrity as a brand ambassador or even through charitable functions.
Public Relations is essential for effective brand positioning. In a layman’s language, public relations experts are hired to make an organization and its products/brands popular among the masses. (Target audiences)
Public relations experts strive hard to reach to the maximum people (potential customers) and eventually gain maximum exposure for their organization/brand. More and more people relate to their brand and automatically revenue of the organization goes up.
In today’s world, it is really essential for every organization to understand the needs and expectations of its target audiences. Public relations experts ensure free flow of information between the organization and its target audiences, necessary for the survival of every business. Correct information must reach the customers for them to be loyal towards your brand. (Products and services).Public relations experts help an organization stand apart from the crowd.
Public relations department gives the customers and infact the whole world a better understanding of how their organization functions, policies, products, services and so on.
Public relations experts focus not only on information flow from organization to its public but also vice a versa. Proper feedback is being taken from potential customers as to how they feel about the organization and its products. These reviews and feedbacks (positive or negative) help an organization to grow to its full potential. Positive feedback definitely calls for a celebration but negative reviews are also taken seriously and necessary changes are incorporated in the system to meet the expectations of the consumers.
The role of public relations expert becomes critical under any kind of crisis or unfavourable circumstance. It is the role of the public relations manager to save the reputation of his/her organization. He needs to be on his toes to face questions from the media/public and handle all the criticism with a smile. It is the public relations manager’s role to take immediate charge of any adverse situation and turn negative situations also into the company’s favour.
Public relations experts in true sense are the face of every organization who work hard towards saving and maintaining an organization’s reputation ad image. It is a new and highly successful way of staying connected with the target audiences for a better brand image.
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