Articles on Integrated Marketing Communications

Integrated Marketing Communications

Integrated Marketing Communication (IMC) refers to integrating all the methods of brand promotion. Lets discuss the various components of integrated marketing communication in detail.

Creating IMC Plan

The article discusses the various steps on how to create an integrated marketing communication plan and the components of the plan.

Implementing IMC Plan

Integrated Marketing Communication Plan integrates various methods of marketing - advertising, public relation, social media advertising, etc. Implementation of Integrated Marketing Communication Plan depends on clear understanding of target customers.

Components of a IM Strategy

Lets discuss in detail the several components of a successful integrated marketing strategy, which are - customer focus, co-operation, database communication, leverage and profitability.

Importance of IMC

Integrated Marketing Communication plays a very important role in communicating the brand message to potential and existing customers. Lets discuss the importance of integrated marketing communications in detail.

IMC Tools

The article discusses about the various integrated marketing communication tools, like - advertising, sales promotion, direct marketing, personal selling, etc.

Managing IMC

Integrated marketing communication promotes the products/services in a manner where various modes of marketing are integrated together. Lets discuss the various steps to effectively manage integrated marketing communication.

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Authorship/Referencing - About the Author(s)

The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click on About Us. The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to ManagementStudyGuide.com and the content page url.