Job Role as a Driver of Employee Engagement
All of us have heard the story of 3 brick-layers who were working side by side when a passer-by asked them what they were doing.
The first said - I am laying bricks
The second said - I am feeding my family
The third said - I am building a cathedral
This simple story conveys the essence of an engaged employee. The last brick-layer identified his job with the larger goal and hence was able to bring that something extra that served as an inspiration to many.
Most of the employees will land up for work and try and fulfil their role requirements irrespective of their perception of the organization, its policy, pay etc. This is because the fundamental driver for most of us is (1) to utilize our time gainfully and (2) to earn a livelihood. But this does not help organizations in the long term. So, what should organizations do? How can they build an engaged workforce that will help create long term competitiveness?
Many of us become prescriptive when trying to implement employee engagement initiatives without understanding that the first step towards creating an engaged workforce is to help employees see a clear linkage between their job role and organization goal.
The following are some measures that organizations can take w.r.t (with respect to) the job/role of employee that will help improve engagement.
In conclusion, engaged employees create quality output not because they have to or are forced to but because they want to, because they see a clear linkage between their work and the organization vision and results.
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