Is this the Longest Bull Market in History?

The news media has been full of claims that the present market is the longest bull market in history. Media reports have claimed that the current bull market which began on March 9, 2009, has lasted for close to 3500 days. This Bull Run seems to have surpassed the previous Bull Run which began after the end of the dot-com bubble in 2002 and continued up to 2008. This Bull Run has also given the investors some spectacular returns. The compounded annual growth rate for the stock market returns are close to 19%. These returns are mindboggling considering the fact that they have continued for close to a decade now.

However, if many stock market analysts are to be believed, this could be the end of the dream run. They are of the opinion that since this is the already the longest Bull Run in history, it would be safe to assume that a correction would just be around the corner. In this article, we will have a closer look at the reasons behind the longevity of this particular Bull Run.

How are Bull Runs and Bear Markets Defined?

The problem with measuring Bull Runs and Bear Markets is the fact that there is no standard definition which is accepted by everybody. However, the Financial Industry Regulatory Authority (FINRA) has come up with a standard set of rules.

According to FINRA, a market can be called a bull market if the value of the stocks keeps rising without seeing a drop of at least 20%. Hence, if a market falls 15%, recovers, and continues to grow it would still be considered to be a part of the Bull Run. The fall of at least 20% is considered to be a signal that the Bull Run is over.

Similarly, there is some ambiguity as to what constitutes a Bear Market. Does the bear market begin when the market has already dropped 20%? Most analysts backtrack to the date of the start of the decline in stock prices. This inflexion point when the market turned is considered to be the beginning of the Bear Market.

However, there is a problem with this definition. The period of time from the peak to when the prices fell down 20% is included in both the Bull Run as well as the Bear Market. This is the reason why many people dispute whether the current Bull Run is actually the longest! Also, in 1990, the markets fell 19.9%. Some analysts round this up and call this the end of the Bull Run whereas others don’t.

Regardless of how the specific details regarding measuring the longevity of the Bull Run work, the current stock market is at an undeniable high. Here are some of the reasons behind this high:

  • Earnings Growth: It is a known fact that growth in earnings is one of the biggest drivers of stock market growth. The current Bull Run has been made possible because earnings have grown in the past 30 out of 35 quarters. The growth was sluggish only in 5 quarters during 2016 and 2017. However, Donald Trump announced a massive cut in corporate taxes. Since governments have to pay less in taxes, they end up earning more. This makes the price to earnings ratio look more attractive to investors. Also, investors prefer to invest in stocks which show a consistent increase in earnings. This is one of the reasons why the current Bull Run has been sustained for such a long period.
  • Buy Backs: During this 10 year period, many times investors were not so confident about the performance of companies. This is the time when companies invested their cash in themselves. Stock buybacks are one of the surefire ways to increase stock prices in the short run. This is because they end up diminishing the pool of outstanding shares. This means that each shareholder becomes entitled to a larger piece of the profits and hence sees an increment in the stock price. Needless to say, companies must have the cash to conduct any sort of buyback. Hence the influence of external conditions also needs to be acknowledged. The decade from 2009 to 2018 has seen some of the lowest interest rates in history. Also, the excess cash made available by tax breaks has come in handy.
  • Low Interest Rates: Lastly, the role of central banks also needs to be acknowledged. These banks have set interest rates near zero for an extended period of time. This is the reason why a flurry of cash has made its way into the system. Since the interest on debt securities in inadequate, the investors have been forced to invest their long-term savings into equity. The end result has been that the market has been flooded with investments creating the longest ever Bull Run.

Investors need to consider the fact that the above-mentioned causes are going to change very soon. For instance, it is a known fact that interest rates are going to rise drastically over the next few quarters. Similarly, firms are already leveraged, and hence buybacks won’t be possible going forward. This is the reason why analysts are skeptical that the future may not be as pleasant as the past.


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The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click on About Us. The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to ManagementStudyGuide.com and the content page url.


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