A set up where two or more parties engage in exchange of goods, services and information is called a market....
Read moreWhat is Segmentation? Segmentation refers to a process of bifurcating or dividing a large unit into various small units which...
Read moreA set-up where two or more parties (also called buyers and sellers) are engaged in transaction of goods and services...
Read moreSegmentation refers to the process of creating small segments within a broad market to select the right target market for...
Read moreNeil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of...
Read moreIt is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not...
Read moreTarget market represents a group of individuals who have similar needs, perceptions and interests. They show inclination towards similar brands...
Read moreThe process of creating an image of a product in the minds of the consumers is called as positioning. Positioning...
Read moreA market refers to a set up where two or more parties are involved in transaction of goods and services...
Read moreIntroduction This article is about how a multinational corporation is attempting to enter an emerging market like China or India...
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