Handling the Dreamers Crisis
The United States Senate has been polarized on the issue of dreamers. “Dreamers” is a nickname given to the children who entered the United States illegally with their parents or with other adults. In some cases, these kids were smuggled into the United States. However, over 800,000 of these dreamers have now grown up to […]
Business Process Reengineering and Best Practices
Enterprise Resource Planning (ERP) and Business Process Re-engineering (BPR) evolved almost at the same time i.e. 1st half of 1990. Both relates to radical redesign of an organization at a relatively short period. Both are having the primary intend to optimize workflow and improve productivity. But, the chicken and egg question remained, whether an organization […]
Material Handling – Principles, Operations and Equipment
Introduction Raw materials form a critical part of manufacturing as well as service organization. In any organization, a considerable amount of material handling is done in one form or the other. This movement is either done manually or through an automated process. Throughout material handling processes significant safety and health challenges are presented to workers […]
Inventory Management Systems
Modern day inventory is managed by sophisticated system applications that are designed to manage complex inventory plans and to a large extent contain processes that initiate and streamline the operations and inventory management. In the wake of improvements in the communication technology, companies are deploying one single ERP system across all factories, offices, departments and […]
Government Spending vs. Government Taxation
The state of the American economy is deteriorating at a rapid pace. This is large because of the indiscriminate spending being undertaken by the American government. In order to understand the true scale of this spending, let’s have a look at some numbers. In 1987, the entire budget controlled by the United States government amounted […]
The role of information technology and systems is to improve productivity of organization. Information systems are deployed across functional department of organization.
In broader terms, marketing is defined as a process through which organizations are able to deliver products and services as per the need of the customers. Organizations conduct market research to identify needs and requirement of customers.
The marketing process ensures the following:
The market environment directly impacts the function and working of an organization. The 3 categories of market environment are internal environment, micro environment and macro environment. Organizations develop strategies as to be successful in all three environments.
The culture and environment of organizations play an important role in delivering value to customers. Internal customers of organization are the ones which contribute in delivering the final products. Organization needs to look at strategies to motivate internal organization to satisfy external customers.
Internal customers, suppliers, etc. combine to make the micro-environment of an organization. Organization to deliver a good final product needs to develop and maintain strong relationship with vendors and external agencies. Therefore, it is important for organization to maintain continuous analysis of ever-changing micro-environment.
The macro-environment of an organization consists of government policies, global economic condition, and political stability. Organization does not have direct control or say in the macro-environment.
The marketing cycle is closely associated with the product life cycle. The marketing life cycle is divided into development stage, introduction stage, growth stage, maturity stage and decline stage.
Companies deploy different marketing strategies during each stage of marketing life cycle. These strategies are closely associated with revenue generation from product sales.
An information system which captures, stores, analyzes and distributes marketing information to facilitate the decision-making process is called marketing information system.
The source of marketing information comes through internal records and external records. The internal record includes day to day production data as well as product sales data. Internal data helps manager track marketing impact on the different product mix.
External data is market performance of a competitor also plays important in the decision-making process. Company's sales force is a huge data source. Therefore, it is essential for system to capture their market intelligence input.
The data collected through external or internal market research agencies plays an important to provide a holistic market view to the managers.
An information system captures information from all the different sources. The information is analyzed and then distributed to managers for decision-making process.
Marketing information systems advantages is as follows:
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Communication Systems and Groupware – Information System Concepts that Apply in All Functional Areas of Business
February 12, 2025
