Articles on Marketing Management

Defining Marketing for the 21st Century

The 21st century has seen the advent of the new economy, thanks to the technology innovation and development. To understand...

Adapting Marketing to the New Economy

Companies in 21st century have to adapt to ever changing environment. At present, companies represent a curious mix of old...

Building Customer Satisfaction, Value and Retention

In this world of extreme competition, companies with a total focus on customer are going to be the winner. Companies...

Gathering Information and Measuring Market Demand

In this dynamic market with the free flow of information and innovative marketing programs, needs and wants of consumers are...

Scanning the Market Environment

Fad is short lived mushrooming of opportunity which is difficult to predict and forecast. Business profit from fad is pure...

Analyzing Consumers Buying Behaviour

The core function of the marketing department is to understand and satisfy consumer need, wants and desire. Consumer behaviour captures...

Analyzing Business Markets and Business Buying Behaviour

A market consists of two parts consumer market and business market. Companies manufacture products for consumer market but business market...

Marketing Strategy – Meaning and Its Importance

What is Marketing Strategy ? Marketing strategy is the comprehensive plan formulated particularly for achieving the marketing objectives of the...

Competition Strategy – Dealing with the Competition

Consumer and business markets have distinct characteristics by which they function. Earlier, importance was given mainly in understanding customer and...

Positioning and Differentiating the Market Offering Through Product Life Cycle

Today’s markets represent the surplus market, with a wide range of product available for sell. Consumer has huge product offering...

8 Stages of Product Development Process

Companies first find the target market than segment and then customers. After these companies go about developing products, which may...

Designing Global Market Offerings

21st century world is presented as a flat world. It is not flat because earth is changing shape but because...

Setting the Product and Branding Strategy

Marketing strategy of a company revolves around 4Ps – Product, Price, Place and Promotion. Companies devise a strategy by mixing...

Country of Origin Effects on Marketing

What is a County of Origin Effect? COO or Country of Origin Effect refers to the practice of marketers and...

Designing and Managing Services

The art of brand building is through creating strong brand image and brand awareness with customer. However, the brand building...

Developing Price Strategies and Programs

Marketing mix for companies comprises of 4 Ps Product, Price, Place and Promotion. Price is directly related to bottom-line of...

Distribution Channels – Meaning and Their Significance

Various marketing intermediaries are used in transferring the products from the hands of producers to the final consumers or industrial...

Designing and Managing Value Networks and Marketing Channels

A normal way of functioning for a company is to procure raw materials, use its expertise in creating the product...

Managing Retailing, Wholesaling and Market Logistics

Companies are looking forward to moving away from the conventional supply chain and moving towards value network. In a value...

4 Tools of Promotion

The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a...

Managing the Sales Force

The face of any organization is the sales force. Companies spend a considerable amount of time and money on sales...

The Art of Strategic Marketing: Market Learning, Sensing, and Intuiting

Market Learning The first step in strategic marketing is to learn from the market about the changing consumer preferences and...

Introduction to Online Advertising Models

If you are an advertiser and would want to know how to go about budgeting your outlay for paid inclusion,...

Facebook as a Digital Marketing Tool

Introduction Digital Marketing entails marketing of goods and services using digital technologies and digital mediums. In this context, it would...

Push and Pull Marketing in Context of Online, Mobile, and Big Data Business Models

Marketing is usually taken to be the entire gamut of activities that span customer acquisition, retention, and customer prospecting. In...

Changing World of Marketing and Increased Demands on Marketers

Traditional Marketing The world of marketing is literally changing by the minute as marketing is no longer confined to traditional...

Marketing Model based on Customer Value Creation through Market Sensing and Learning

Introduction We are living in revolutionary times where the outdated and outmoded thinking about economics, business and virtually every sphere...

Why Data is the New Holy Grail for Contemporary Marketers

What happens to the Data we Leave Online All of us who exist online and on social media websites as...

How Cutting Edge Technology has Transformed the Sales and Marketing Function

Cutting Edge Technologies Have Revolutionized Sales and Marketing It would be an understatement to state that the use of cutting-edge...

Why Marketers Need to Focus on Creating Experiences to Thrive in the New Economy

Welcome to the Experience Economy We live in the New Economy or the Digital Economy where consumers no longer consume...

4Ps of Marketing Explained for the Age of Market Fragmentation

The Transformation of Marketing from Scaling to Un-Scaling The Twentieth century was all about mass marketing and marketing to scale...

How to Build a Great Marketing Team for Your Business

Challenges Facing Marketers and Small Businesses These days, marketers everywhere face significant challenges in terms of reaching out to customers...

What is Influencer Marketing and Why it is so Important for Marketers in the Digital Age

As Social Media Grows in Importance, Marketers are Turning to Influencer Marketing We live in times when social media is...

Marketing Strategies for the Age of Consumer Fragmentation and the Age of Digital

The Fragmentation of the Consumer Segments and the Rise of Hyper Personalization We live in the Age of Fragmentation where...

B2B Marketing Vs. B2C Marketing in the E-Commerce Industry

E-commerce has taken many companies across the world by storm. Giants like Alibaba.com and Amazon have been created in the...

How Marketers Manipulate Prices?

When it comes to pricing policy, marketers tend to play with consumer psychology. Marketers play a huge role in repackaging...

Utilizing Affiliate Marketers in Your Business

As a merchant, using affiliate marketers is your business is a difficult task. This is because affiliate marketers are themselves...

Running an Online Affiliate Program

Not all affiliate marketing programs are successful. In today’s world we need a robust, well thought out strategy to ensure...

5 Factors in Selecting an Affiliate Program

As an affiliate, one of the first major decisions that need to be made is selecting an affiliate program. This...

How to Select a Vendor for Affiliate Marketing

Affiliate marketing is a catch all term. It is a term just like marketing meaning that it applies to a...

Different Types of Affiliates

Affiliate marketing has been around for a couple of decades now. Obviously the industry has grown as incumbents have started...

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