The 21st century has seen the advent of the new economy, thanks to the technology innovation and development. To understand...
Read moreCompanies in 21st century have to adapt to ever changing environment. At present, companies represent a curious mix of old...
Read moreIn this world of extreme competition, companies with a total focus on customer are going to be the winner. Companies...
Read moreIn this dynamic market with the free flow of information and innovative marketing programs, needs and wants of consumers are...
Read moreFad is short lived mushrooming of opportunity which is difficult to predict and forecast. Business profit from fad is pure...
Read moreThe core function of the marketing department is to understand and satisfy consumer need, wants and desire. Consumer behaviour captures...
Read moreA market consists of two parts consumer market and business market. Companies manufacture products for consumer market but business market...
Read moreWhat is Marketing Strategy ? Marketing strategy is the comprehensive plan formulated particularly for achieving the marketing objectives of the...
Read moreConsumer and business markets have distinct characteristics by which they function. Earlier, importance was given mainly in understanding customer and...
Read moreToday’s markets represent the surplus market, with a wide range of product available for sell. Consumer has huge product offering...
Read moreCompanies first find the target market than segment and then customers. After these companies go about developing products, which may...
Read more21st century world is presented as a flat world. It is not flat because earth is changing shape but because...
Read moreMarketing strategy of a company revolves around 4Ps – Product, Price, Place and Promotion. Companies devise a strategy by mixing...
Read moreWhat is a County of Origin Effect? COO or Country of Origin Effect refers to the practice of marketers and...
Read moreThe art of brand building is through creating strong brand image and brand awareness with customer. However, the brand building...
Read moreMarketing mix for companies comprises of 4 Ps Product, Price, Place and Promotion. Price is directly related to bottom-line of...
Read moreVarious marketing intermediaries are used in transferring the products from the hands of producers to the final consumers or industrial...
Read moreA normal way of functioning for a company is to procure raw materials, use its expertise in creating the product...
Read moreCompanies are looking forward to moving away from the conventional supply chain and moving towards value network. In a value...
Read moreCompanies need to develop strategies to improve brand image and brand awareness. The important aspect of spreading brand awareness and...
Read moreThe 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a...
Read moreThe face of any organization is the sales force. Companies spend a considerable amount of time and money on sales...
Read moreMarket Learning The first step in strategic marketing is to learn from the market about the changing consumer preferences and...
Read moreIf you are an advertiser and would want to know how to go about budgeting your outlay for paid inclusion,...
Read moreIntroduction Digital Marketing entails marketing of goods and services using digital technologies and digital mediums. In this context, it would...
Read moreMarketing is usually taken to be the entire gamut of activities that span customer acquisition, retention, and customer prospecting. In...
Read moreTraditional Marketing The world of marketing is literally changing by the minute as marketing is no longer confined to traditional...
Read moreIntroduction We are living in revolutionary times where the outdated and outmoded thinking about economics, business and virtually every sphere...
Read moreWhat happens to the Data we Leave Online All of us who exist online and on social media websites as...
Read moreCutting Edge Technologies Have Revolutionized Sales and Marketing It would be an understatement to state that the use of cutting-edge...
Read moreWelcome to the Experience Economy We live in the New Economy or the Digital Economy where consumers no longer consume...
Read moreThe Transformation of Marketing from Scaling to Un-Scaling The Twentieth century was all about mass marketing and marketing to scale...
Read moreChallenges Facing Marketers and Small Businesses These days, marketers everywhere face significant challenges in terms of reaching out to customers...
Read moreThere would be Anarchy without a well functioning legal and Judicial System For transacting business and commerce, laws and regulations...
Read moreAs Social Media Grows in Importance, Marketers are Turning to Influencer Marketing We live in times when social media is...
Read moreThe Fragmentation of the Consumer Segments and the Rise of Hyper Personalization We live in the Age of Fragmentation where...
Read moreE-commerce has taken many companies across the world by storm. Giants like Alibaba.com and Amazon have been created in the...
Read moreWhen it comes to pricing policy, marketers tend to play with consumer psychology. Marketers play a huge role in repackaging...
Read moreAs a merchant, using affiliate marketers is your business is a difficult task. This is because affiliate marketers are themselves...
Read moreNot all affiliate marketing programs are successful. In today’s world we need a robust, well thought out strategy to ensure...
Read moreAs an affiliate, one of the first major decisions that need to be made is selecting an affiliate program. This...
Read moreAffiliate marketing is a catch all term. It is a term just like marketing meaning that it applies to a...
Read moreAffiliate marketing has been around for a couple of decades now. Obviously the industry has grown as incumbents have started...
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