Articles on Mass Communication

• Introduction to Media – A Brief History

  We often hear the term fourth estate being applied to the media. The term refers to the four pillars of...

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• The Global Village: Media in the 21st Century

  The legendary media theorist, Marshall McLuhan, coined the term “The Global Village” to indicate the mass production and the mass...

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• The Media and Ethics

  The previous article in this series looked at how the media is an important pillar of democracy and how unless...

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• Code of Conduct in Journalism

  Need for a Code of Conduct In recent months, the media world has been hit with several scandals related to...

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• The Media and its Contributions to Social Movements

  The previous articles in this module discussed how the media plays a prominent role in acting like a watchdog in...

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• Changing Media Landscapes and their Impact on Society

  In previous articles, we have discussed how media affects society and effects changes in the way people think and act....

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• The Corporatization of the Media

  In the earlier decades of the 20th century, there was a clear distinction between the corporates and the media houses...

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• Media as an Instrument of Control vs. Media as an Agent of Change

  Media as an Instrument of Control In many countries, the media is used by the government as an instrument of...

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• Introduction to Corporate Communication: Need and its Importance

  Why is Corporate Communication Needed? With the proliferation of activities that any company does, there needs to be a mechanism...

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• Role of Event Management in Corporate Communication

  Event Managers or Corporate Communicators The question as to whether the corporate communications team in organizations has to take on...

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• Corporate Philanthropy and Direct Marketing

  What is Corporate Philanthropy? Corporate philanthropy is the act of donating money to social causes. In these times, when corporate...

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• Relevance of Mass Media to Society

  The Fourth Estate Mass media perform a vital and a crucial role in society. They are called the Fourth Estate,...

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• Meaning and Significance of Corporate Crisis Management

  What is Corporate Crisis Management ? We live in a world that is uncertain and unpredictable. Hence, our best-laid plans...

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• Strategies for Longer Term Transformation of Print Media and Short Term Viability

  Why the Future of Print Media is good There are many experts who have been claiming that the age of...

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• Newsletters, Press Releases, and Writing for the Press

  Press Releases and their Importance The previous articles discussed the various aspects of media and the role of media in...

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• The Need to Keep Journalism Free from Paid Public Relations

  The Media is an Extension of Big Business Now In recent years, the concept of paid news and advertorials that...

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• Why the Newspaper Industry is Booming in India ?

  The Reasons for the Contrasting Fortunes of Newspapers in the West and in India While the newspaper industry is failing...

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• Breaking News: A Case Study of the Indian Media Industry

  Historical Evolution of the Indian News Media By most accounts, the Indian Media Industry is one of the world’s most...

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