Role of Event Management in Corporate Communication
Event Managers or Corporate Communicators The question as to whether the corporate communications team in organizations has to take on the additional responsibility of organizing events has to be answered in the wider context of the organizations size and the budget that it allocates for this purpose. Though many multinationals spend lavishly on event management […]
Must Have Qualities of a Sales Professional
Sales Professionals are the face of an organization. They have the responsibility of making the brand popular and promoting the products amongst the end users. They help in the successful running of organization by generating revenues and earning profits. Let us go through some qualities which a sales professional must have: Patience A sales manager […]
Future of Advertising – Change or Die
Advertising is still all about the ‘ifs and buts of a product’, presented in a glowing rainbow like picture trying to attract consumers — but what is the future of advertising in coming years? Lets go way back when the idea of advertising a product was regarded as some kind of a big deal. Then […]
Role Play by Consultative Salesman
Whenever you attend any sales seminar or workshops, in all probabilities you get to hear about consultative approach to selling. This buzz word has caught up in the recent past with all organizations. Historically business was always profit oriented and selling the product or service was more important for Organizations. Sales figures and bottom lines […]
Leveraging Secondary Brand Association to Build Brand Equity
There are various ways to create brand equity. Brand elements offer many alternatives style, logo unique selling proposition etc. Then there are marketing strategies aimed at product, price and distribution network. Here focus is on product and its attributes, correct and convincing price structure, and finally choice of product reaches consumer. Marketing communication is also […]
Successful product launch does not end with merely introducing the new product in the market and then forgetting about it. Some organizations tend to adopt a casual attitude once their product is in the market and trust me; this is one of the biggest blunders to commit. Post product launch is often the most underestimated phase in new product development. Post product launch is just not celebrating your achievement but also understanding how well your product is accepted by end-users and your esteemed clients.
As an organization, you need to interact more with target audience after the product launch to ensure they are not only satisfied with your new product or service but also getting the features and benefits as promised by your marketing professionals during promotions and campaigns. Speak to customers over the phone, write them an email asking their feedback or ask your marketing team to visit them to find out as to what they think about the new product and the services rendered to them.
Design a page in your website where customers can post their comments and views so that you, as a responsible employee of your organization know where you have succeeded and in which all areas, still there is a scope of improvement.
Customer feedbacks are extremely crucial after product launch and need to be monitored carefully. Assign an individual who dedicatedly addresses customer queries and helps them whenever there is a problem.
Remember, a new product in the market definitely raises customer expectations and it is essential for an organization to touch base with their clients on a regular basis to find out whether the new product has made them happy, fulfilled their needs and has been an effective replacement of what they have been using till now. Customers are undoubtedly the “Kings” of every business. Do not ignore them just because you have sold the product. Trust me, if you do so, you will soon be out of the game.
We call press conferences; throw launch parties when a new product has to be introduced in the market but what about a post launch party? Organize a post launch success bash and invite your regular clients and also ask them to bring their friends, relatives so that the popularity of not only your product but organization increases manifold.
Ask happy customers to write testimonials or make an interesting video where they share their success stories which can be further used for marketing purposes. Believe me, relationship with customers does not end with the mere selling of the product but continues so that you create clients for life.
Keep in touch with all your dealers, outlets, stores and keep a track of sales. Monitor sales reports closely. If there is a dip in sales; it is an alert signal for the organization to quickly analyze the reasons behind the same. Find out whether the product needs a price restructuring or should be marketed more aggressively.
Remember, your clients are your biggest critics. Never ignore their suggestions or complaints. Once new products hit the shelves, visit the store frequently to not only interact with walk-ins but also understand as to why the customers are still not ready to invest in your organization’s offerings. In such a case, get in touch with your advertising agency and ask them to design another exciting advertisement with some additional features and benefits as mutually agreed by the product team to catch customer’s attention.
Tie up with external auditors who carry audit of the products to ensure everything is as per prescribed parameters and guidelines. In case of problems or manufacturing defects, organization needs to take action immediately. Any customer complaining of a product defect needs to be provided a replacement or adequate compensation.
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