Companies have to introduce new products every now and then to stay competitive. The development of new products and managing...
Read moreMore often than not, organizations spend a fortune on marketing and product development separately. This is the case with many...
Read moreAstute product management requires the product manager’s involvement at every phase of the product lifecycle. Starting with the initial conceptualization...
Read moreProduct management is needed in companies that have several products and brands where the need for integrated management of the...
Read moreOften, people get confused with the concepts of brand management versus product management. They tend to think that both are...
Read moreInnovation is the name of the game as far as companies in the 21st century are concerned. To compete effectively...
Read moreIn the IT (Information Technology) industry, it is often the case that the organizations find it difficult to synthesize and...
Read moreThe previous articles in this module discussed how product management differs from brand management and the way in which product...
Read moreTill now, we have considered how product management is done in companies that have different product lines and brands. Now,...
Read moreCompanies that are responsible for the production and distribution of products have a lot on their plates. Every product has...
Read moreNew product development refers to introducing a new product and launching the same in the market keeping in minds customers’...
Read moreThe success and failure of a newly introduced product certainly depends on how well it is marketed and promoted among...
Read moreIt is crucial to understand the complete product life cycle before introducing a new product or service in the market....
Read moreIn the dynamic world of product management, understanding the nuances of the Product Life Cycle is not just rewarding but...
Read moreIntroducing a new product in the market requires meticulous planning and relevant ideas put together after several rounds of discussions...
Read morePricing is an important parameter; organizations need to take care of while launching a new product or service in the...
Read moreProduct development refers to the entire process of conceptualizing ideas, designing, developing and eventually introducing a new product or service...
Read moreSuccessful product launch does not end with merely introducing the new product in the market and then forgetting about it....
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