Communication Barriers – Reasons for Communication Breakdown
Communication is a process beginning with a sender who encodes the message and passes it through some channel to the receiver who decodes the message. Communication is fruitful if and only if the messages sent by the sender is interpreted with same meaning by the receiver. If any kind of disturbance blocks any step of […]
Difference between Communication and Effective Communication
Boss to his employee -“I want you to bring the file to my table”. The boss left the poor employee confused as he forgot to mention the name of the file and the employee also didn’t bother to ask his boss. The boss did communicate to his employee but the message was not clear to […]
Format of a Resume
Introduction Research has shown that recruiters on an average have about thirty to forty seconds for each resume they screen before they decide whether to take it to the next round or discard it. Therefore, it becomes imperative that you prepare a resume that is as compelling and as attractive to recruiters as your work […]
How Margins Are Calculated Using Value at Risk (VaR)
There are many organizations in the world that have billions of dollars invested in the financial markets. Most of these organizations provide financial services. However, a lot of other cash-rich companies also have a lot of money invested both in the cash as well as the derivative segments. Hence, these companies face the risk that […]
International Risk Governance Committee (IRGC) Framework
There are several organizations in the world that follow their very own risk management practices. However, there are some practices that are better than others. An international body has been formed to collate and codify such risk management practices. This international body is called the International Risk Governance Committee (IRGC). The International Risk Governance Committee […]
Public Relations experts ought to possess the following skills for a highly successful and rewarding career.
A Public Relations expert needs to write well. He ought to be creative and should master the art of putting thoughts into meaningful words. Your words need to create the desired impact and influence the customers. Make sure whatever you write is relevant and puts your organization in the best light.
A public relations expert needs to be extremely creative and should be able to think out of the box. He/She should be able to come out with innovative ideas to promote the organization and its products among the target audience. In today’s world of fierce competition, it is really essential for marketers and public relations experts to experiment with new ideas /concepts and develop something which would benefit the end-users.
Public Relations experts must master the art of effective communication skills. It is really essential to speak well. Don’t just speak for the sake of it. Public relations experts must ensure the recipients have understood what they intend to communicate. Two way communication is the essence of effective public relations. Whatever you communicate ought to make sense and well understood by target customers.
Stay focussed and take care of even the minutest details. Do not ignore even the slightest doubt. Even a single detail left unattended can become a major cause of concern in the future. Crosscheck every single detail and observation before jumping to the final conclusion.
Public relations experts ought to study a lot and do extensive research before designing public relations activities.
A public relation professional ought to be proactive and on his toes always. He needs to have a strong grasping power with an eagerness to learn. Lazy individuals generally do not make good public relations professionals.
Keep your eyes and ears open. Find out what your competitors are upto.It is really important to keep a close watch on competitor’s activities and initiatives. You may draw inspiration from them but following them blindly would do no benefit and in turn tarnish your organization’s image.
A Public relations expert needs to have strong networking skills. As a Public relations representative one needs to have a strong association with people from media industry(TV, Radio, Print - Newspapers/Magazines), employees, investors, shareholders, partners etc. Sometimes it really becomes essential to flash your smile and get your work done. Never ever spoil your relationship with anyone. Don’t fight with anyone. If you do not like someone, the best way is to ignore. You never know when you might need the other person.
Be loyal towards your job. Remember a public relations job is not only a nine to six job. You need to stay back sometimes even at odd hours and you can’t just complain. At times you need to meet lots of people in a single day but one can’t crib. One needs to be a little flexible. Make that little extra effort to satisfy your clients.
Public Relations Professionals need to have a pleasing personality. Make sure you dress smartly. Public relations experts need to be extroverts.
Be a little techsavvy.Depend on social networking sites such as Facebook, Linkedin, Twitter to spread awareness and promote your organization.
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