Conflicts of Interest in the Insurance Business
Conflict of interest scenarios are common in businesses where multiple parties are involved. In many cases, these conflicts are small and harmless. However, when it comes to insurance, some of these conflicts turn out to be serious. In this article, we will have a look at the various situations in which the different participants related […]
Why Intrinsic Motivation Matters More Now In the Times of the Great Resignation
What is Intrinsic Motivation and how does it tie in with the Great Resignation? Among the different types of motivation, Intrinsic Motivation, or the ability of individuals to motivate themselves according to their inner needs and higher selves, matters more than ever in the present Post Pandemic Times. This is because due to WFH or […]
Leadership for the 21st Century
The previous articles discussed the importance of transformational leadership in the corporate world. This article looks at the traits and attributes needed in the 21st century business landscape. Though the article on transformative leadership touched upon several aspects of leadership in the contemporary times, this article expands on it by including the role of ethics […]
Tips for Team Building in Corporates
Teams are formed when individuals with a common taste come together on a common platform to achieve a predefined target. In corporates, individuals work in teams to share the workload and responsibilities. Team work is no longer just a topic to read in management classes, it is essential for the motivation of the team members […]
International Risk Governance Committee (IRGC) Framework
There are several organizations in the world that follow their very own risk management practices. However, there are some practices that are better than others. An international body has been formed to collate and codify such risk management practices. This international body is called the International Risk Governance Committee (IRGC). The International Risk Governance Committee […]
Public Relations experts ought to possess the following skills for a highly successful and rewarding career.
A Public Relations expert needs to write well. He ought to be creative and should master the art of putting thoughts into meaningful words. Your words need to create the desired impact and influence the customers. Make sure whatever you write is relevant and puts your organization in the best light.
A public relations expert needs to be extremely creative and should be able to think out of the box. He/She should be able to come out with innovative ideas to promote the organization and its products among the target audience. In today’s world of fierce competition, it is really essential for marketers and public relations experts to experiment with new ideas /concepts and develop something which would benefit the end-users.
Public Relations experts must master the art of effective communication skills. It is really essential to speak well. Don’t just speak for the sake of it. Public relations experts must ensure the recipients have understood what they intend to communicate. Two way communication is the essence of effective public relations. Whatever you communicate ought to make sense and well understood by target customers.
Stay focussed and take care of even the minutest details. Do not ignore even the slightest doubt. Even a single detail left unattended can become a major cause of concern in the future. Crosscheck every single detail and observation before jumping to the final conclusion.
Public relations experts ought to study a lot and do extensive research before designing public relations activities.
A public relation professional ought to be proactive and on his toes always. He needs to have a strong grasping power with an eagerness to learn. Lazy individuals generally do not make good public relations professionals.
Keep your eyes and ears open. Find out what your competitors are upto.It is really important to keep a close watch on competitor’s activities and initiatives. You may draw inspiration from them but following them blindly would do no benefit and in turn tarnish your organization’s image.
A Public relations expert needs to have strong networking skills. As a Public relations representative one needs to have a strong association with people from media industry(TV, Radio, Print - Newspapers/Magazines), employees, investors, shareholders, partners etc. Sometimes it really becomes essential to flash your smile and get your work done. Never ever spoil your relationship with anyone. Don’t fight with anyone. If you do not like someone, the best way is to ignore. You never know when you might need the other person.
Be loyal towards your job. Remember a public relations job is not only a nine to six job. You need to stay back sometimes even at odd hours and you can’t just complain. At times you need to meet lots of people in a single day but one can’t crib. One needs to be a little flexible. Make that little extra effort to satisfy your clients.
Public Relations Professionals need to have a pleasing personality. Make sure you dress smartly. Public relations experts need to be extroverts.
Be a little techsavvy.Depend on social networking sites such as Facebook, Linkedin, Twitter to spread awareness and promote your organization.
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