Staff Motivation – Motivation Tips for Employees
Employees are the building blocks of an organization. Organizational success depends on the collective efforts of the employees. The employees will collectively contribute to organizational growth when they are motivated. Below mentioned are some tips for motivating the staff/employees in an organization: Evaluate yourself- In order to motivate, encourage and control your staff’s behaviour, it […]
What are the Challenges in Leadership?
Being a leader is not quite a cakewalk. Infact, to be very honest; managing people is one of the most challenging tasks. You really need to extract the best out of your team members and handhold them even in the worst situations. We all want to lead a team, but have we ever realized what […]
Contingency Model of Change Management: Dunphy and Stace’s Model of Change
The contingency model is an extended version of Lewin’s three step in which Dunphy and Stace (1988, 1992 and 1993), explained the process of change from the transformational organization perspective. Dunphy and Stace (1993), put forth a situational or contingency model of change, which emphasized on the fact that organizations should vary their change strategies […]
Importance of Effective Communication in Building High-Performance Teams
If proper procedures are the foundation of a high-performance team, then clear and open communication is the roof. Clear and honest communication between the team members and the management is the backbone for the survival of a high-performance team. It acts as a glue that binds all the team members together. Effective communication helps in […]
Lessons for Business Leaders from the Downfall of Charles Ghosn of Renault – Nissan
The Downfall of Charles Ghosn and his Sudden Fall from Grace Over the last few days, the global media has incessantly covered the fall from grace of one of the most flamboyant and charismatic CEOs (Chief Executive Officers) of the present times, Charles Ghosn of Renault-Nissan-Mitsubishi, the three way automakers alliance which is one of […]
Public Relations experts ought to possess the following skills for a highly successful and rewarding career.
A Public Relations expert needs to write well. He ought to be creative and should master the art of putting thoughts into meaningful words. Your words need to create the desired impact and influence the customers. Make sure whatever you write is relevant and puts your organization in the best light.
A public relations expert needs to be extremely creative and should be able to think out of the box. He/She should be able to come out with innovative ideas to promote the organization and its products among the target audience. In today’s world of fierce competition, it is really essential for marketers and public relations experts to experiment with new ideas /concepts and develop something which would benefit the end-users.
Public Relations experts must master the art of effective communication skills. It is really essential to speak well. Don’t just speak for the sake of it. Public relations experts must ensure the recipients have understood what they intend to communicate. Two way communication is the essence of effective public relations. Whatever you communicate ought to make sense and well understood by target customers.
Stay focussed and take care of even the minutest details. Do not ignore even the slightest doubt. Even a single detail left unattended can become a major cause of concern in the future. Crosscheck every single detail and observation before jumping to the final conclusion.
Public relations experts ought to study a lot and do extensive research before designing public relations activities.
A public relation professional ought to be proactive and on his toes always. He needs to have a strong grasping power with an eagerness to learn. Lazy individuals generally do not make good public relations professionals.
Keep your eyes and ears open. Find out what your competitors are upto.It is really important to keep a close watch on competitor’s activities and initiatives. You may draw inspiration from them but following them blindly would do no benefit and in turn tarnish your organization’s image.
A Public relations expert needs to have strong networking skills. As a Public relations representative one needs to have a strong association with people from media industry(TV, Radio, Print - Newspapers/Magazines), employees, investors, shareholders, partners etc. Sometimes it really becomes essential to flash your smile and get your work done. Never ever spoil your relationship with anyone. Don’t fight with anyone. If you do not like someone, the best way is to ignore. You never know when you might need the other person.
Be loyal towards your job. Remember a public relations job is not only a nine to six job. You need to stay back sometimes even at odd hours and you can’t just complain. At times you need to meet lots of people in a single day but one can’t crib. One needs to be a little flexible. Make that little extra effort to satisfy your clients.
Public Relations Professionals need to have a pleasing personality. Make sure you dress smartly. Public relations experts need to be extroverts.
Be a little techsavvy.Depend on social networking sites such as Facebook, Linkedin, Twitter to spread awareness and promote your organization.
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