What Should Corporates and Business Leaders do in Low Growth and Recessionary Times
The World Economy is in a Perfect Storm of Economic Events The world economy is stagnating and while the stock market is booming, the real economy that consists of manufacturing and agriculture is in dire straits. While the United States is being nudged towards recession due to the effects of the US-China Trade War, Europe, […]
Individual and Organizational Sources of Resistance to Change
Individual sources of resistance towards a change exist in the basic human tenets or characteristics and are influenced by the differences in perception, personal background, needs or personality-related differences. It is important to understand those triggering factors or issues which refrain individuals from endorsing change or extending their support and cooperation towards any change initiatives […]
Negotiation Techniques
Negotiation is referred to as the style of discussing things among individuals in an effort to come to a conclusion satisfying all the parties involved. Discussions should be on an open forum for every one to not only participate but also express their views and reach to an alternative acceptable to all. It is important […]
Are We Really Capitalists ?
Critics have been claiming the recent economic crises are the proof the capitalist system is inherently flawed. The underlying assumption being made is that the world is following the tenets of the capitalist system and hence the failure of the system is the failure of capitalism. In this article, we will question this premise. It […]
Basic Workplace Ethics for an Organization
Let us go through some workplace ethics: Rules and regulations ought to be same for everyone. Everyone needs to attend office on time irrespective of their designation, distance of their home from the workplace, salary or status. An individual cannot come to office late just because he is the team leader and his team is […]
Public Relations experts ought to possess the following skills for a highly successful and rewarding career.
A Public Relations expert needs to write well. He ought to be creative and should master the art of putting thoughts into meaningful words. Your words need to create the desired impact and influence the customers. Make sure whatever you write is relevant and puts your organization in the best light.
A public relations expert needs to be extremely creative and should be able to think out of the box. He/She should be able to come out with innovative ideas to promote the organization and its products among the target audience. In today’s world of fierce competition, it is really essential for marketers and public relations experts to experiment with new ideas /concepts and develop something which would benefit the end-users.
Public Relations experts must master the art of effective communication skills. It is really essential to speak well. Don’t just speak for the sake of it. Public relations experts must ensure the recipients have understood what they intend to communicate. Two way communication is the essence of effective public relations. Whatever you communicate ought to make sense and well understood by target customers.
Stay focussed and take care of even the minutest details. Do not ignore even the slightest doubt. Even a single detail left unattended can become a major cause of concern in the future. Crosscheck every single detail and observation before jumping to the final conclusion.
Public relations experts ought to study a lot and do extensive research before designing public relations activities.
A public relation professional ought to be proactive and on his toes always. He needs to have a strong grasping power with an eagerness to learn. Lazy individuals generally do not make good public relations professionals.
Keep your eyes and ears open. Find out what your competitors are upto.It is really important to keep a close watch on competitor’s activities and initiatives. You may draw inspiration from them but following them blindly would do no benefit and in turn tarnish your organization’s image.
A Public relations expert needs to have strong networking skills. As a Public relations representative one needs to have a strong association with people from media industry(TV, Radio, Print - Newspapers/Magazines), employees, investors, shareholders, partners etc. Sometimes it really becomes essential to flash your smile and get your work done. Never ever spoil your relationship with anyone. Don’t fight with anyone. If you do not like someone, the best way is to ignore. You never know when you might need the other person.
Be loyal towards your job. Remember a public relations job is not only a nine to six job. You need to stay back sometimes even at odd hours and you can’t just complain. At times you need to meet lots of people in a single day but one can’t crib. One needs to be a little flexible. Make that little extra effort to satisfy your clients.
Public Relations Professionals need to have a pleasing personality. Make sure you dress smartly. Public relations experts need to be extroverts.
Be a little techsavvy.Depend on social networking sites such as Facebook, Linkedin, Twitter to spread awareness and promote your organization.
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