Democratic and Socialist Goals of Public Administration
The role and functions of the Government and the bureaucracy is that which keeps constantly evolving in the wake of developments and changes in and around the world. During our discourse we have seen how the academic discipline of public administration has evolved. It has undergone reforms and has been influenced by developments in other […]
Organization Ethics – Meaning and its Importance
An organization is formed when individuals from different backgrounds and varied interests come together on a common platform and work towards predefined goals and objectives. Employees are the assets of an organization and it is essential for them to maintain the decorum and ambience of the workplace. What is Organization Ethics ? The way an […]
How to Win at Workplace Politics
Irrational behavior of an individual against his colleague to tarnish his image and spoil his reputation at the workplace refers to politics. Office Politics is something which is inevitable. In every organization you would definitely find someone or the other indulged in politics to make his position secure at the workplace. Employees are involved in […]
Reasons for Resistance to Change
Change is an important and an indispensable part of the organizational life. It is all pervasive and hence comes the question of paying attention to the importance of building the coping and adaptive mechanisms of an organization for being current and competitive in the contemporary scenario. The phrase “Resistance to Change” is discussed hand to […]
Marginal, Incremental and Component Value at Risk (VAR)
In the previous articles, we have studied how the value at risk (VaR) models should be used to calculate risks. However, the calculation of risks is not the ultimate end goal. Instead, it is efficient management of this risk that makes the value at risk (VaR) model valuable. Let’s assume that in a particular instance, […]
PR or public relations is nothing but the practice of protecting as well as enhancing the reputation of any particular organization/firm or for that matter any individual. In today’s world of fierce competition, where every organization strives hard to work toward its brand image, public relations has become the need of the hour. It is essential for every organization to communicate well with its public/target audience. The correct flow of information is essential. Here comes the importance of public relations.
The practice of maintaining a healthy relationship between organization and its public/employees/stakeholders/investors/partners is called public relations. Public relation activities ensure the correct flow of information between the organization and its public also called its target audience. Public relations goes a long way in maintaining the brand image of an organization in the eyes of its audience, stake holders, investors and all others who are associated with it.
For schools, the target audience would be students and their parents/guardians, for retailers the target audience would be customers and so on.
In the above examples, Public Relations ensures a smooth two way communication between the school authorities and its target audiences (students and their parents).Retailers must address their customers well for a positive word of mouth and a strong brand positioning. It is really important to create a positive image of any particular brand in the minds of consumers for it do well. Public relations experts not only help in the flow of information from the organization to its public but also from the public to the organization.(Two way communication).The flow of information from the public to the organization is generally in the form of reviews, feedback(positive/negative),appreciation and so on. Public relations strengthens the relationship between the organization and its target audience, employees, stakeholders, investors etc.
Here are some ways of enhancing an organization’s brand image:
Public relation experts sometimes turn a bad situation into the organization’s favour.Such a situation is called as spin. Spin refers to a situation where public relation experts tactfully utilize an unfavourable situation for company’s benefits and publicity.
In cases of negative PR, public relation experts instead of focussing on enhancing their organization’s image,concentrate on tarnishing the reputation of business rivals. Negative PR also called as dirty tricks involves extensive research and information gathering.
Public Relations is said to be effective under all the below circumstances:
To conclude public relations is nothing but an effort to present one’s organization in the best light.
Your email address will not be published. Required fields are marked *
