Influence of Situational Leadership Styles on Subordinate Development
As we know that the situational leadership theory proposes that a leader needs to change his/her leadership style as per the situation and environment. Leaders also need to consider the level of their followers; to decide on a particular leadership style. Let us now try to explore, whether the leadership style practiced by the leader […]
Emotional Competence Framework and Change Management
The term Emotional Competence is treated as a buzzword in the present scenario and several studies, as well as investigations, have been undertaken to explain the relevance of Emotional Competence in determining both individual employee and organizational success. Emotional Competence plays a crucial role in improving the quality of our life and individuals with high […]
Decision Making Dilemma Managers Face: How to Grow Companies in a Time of Crisis?
In the previous articles, we discussed how decision making in these times is fraught with risk, uncertainty, and ambiguity. In this article, we examine a key dilemma facing managers in these times when economic conditions are gloomy. For starters, managers face the unenviable task of returning high profits in a time of inflationary pressures. This […]
Understanding Team – What is a Team?
Let us first go through a simple real life situation. John was working as a key accounts head with a leading advertising firm. He had four members reporting to him. Unfortunately he always under estimated his team members and fought with them constantly. He could never trust them and always thought they were incapable of […]
What is a Diversity Scorecard, Why is It Important for Gender Equality at the Workplace
What is a Diversity Scorecard and Why it is Important Typically, organizations have what is known as a Balanced Scorecard for measuring and tracking outcomes against goals. By “keeping the score” on how well they have been doing on various measures related to strategy, policies, and other imperatives, organizations use metrics and KRAs or Key […]
PR or public relations is nothing but the practice of protecting as well as enhancing the reputation of any particular organization/firm or for that matter any individual. In today’s world of fierce competition, where every organization strives hard to work toward its brand image, public relations has become the need of the hour. It is essential for every organization to communicate well with its public/target audience. The correct flow of information is essential. Here comes the importance of public relations.
The practice of maintaining a healthy relationship between organization and its public/employees/stakeholders/investors/partners is called public relations. Public relation activities ensure the correct flow of information between the organization and its public also called its target audience. Public relations goes a long way in maintaining the brand image of an organization in the eyes of its audience, stake holders, investors and all others who are associated with it.
For schools, the target audience would be students and their parents/guardians, for retailers the target audience would be customers and so on.
In the above examples, Public Relations ensures a smooth two way communication between the school authorities and its target audiences (students and their parents).Retailers must address their customers well for a positive word of mouth and a strong brand positioning. It is really important to create a positive image of any particular brand in the minds of consumers for it do well. Public relations experts not only help in the flow of information from the organization to its public but also from the public to the organization.(Two way communication).The flow of information from the public to the organization is generally in the form of reviews, feedback(positive/negative),appreciation and so on. Public relations strengthens the relationship between the organization and its target audience, employees, stakeholders, investors etc.
Here are some ways of enhancing an organization’s brand image:
Public relation experts sometimes turn a bad situation into the organization’s favour.Such a situation is called as spin. Spin refers to a situation where public relation experts tactfully utilize an unfavourable situation for company’s benefits and publicity.
In cases of negative PR, public relation experts instead of focussing on enhancing their organization’s image,concentrate on tarnishing the reputation of business rivals. Negative PR also called as dirty tricks involves extensive research and information gathering.
Public Relations is said to be effective under all the below circumstances:
To conclude public relations is nothing but an effort to present one’s organization in the best light.
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