What is P2P Insurance?
P2P insurance, short for peer to peer insurance, is a relatively new form of insurance which has made its way to the marketplace in the developed countries. There are a number of characteristics which make P2P insurance different from traditional insurance. Some of these characteristics have been listed below. Transparency: In case of traditional insurance, […]
Risk Management Policy
The policy of risk management is unique to every organization. Practices that may be considered acceptable in one organization may not be considered acceptable in another organization. Just like the vision and mission of any company, its risk management policy is also unique. This is a basic document, which is drawn up when the risk […]
Role of Effective Communication in Organization and Personal Life
Effective communication plays an important role not only in organization but is equally important in personal life. Role in Organization It is rightly said that the success of an organization depends on the transparency between the team members and clear understanding of ideas between them. How does anyone has clear understanding of ideas? The answer […]
Personality Development Tips
Let us go through some tips for enhancing one’s personality: Smile a lot- Nothing works better than a big smile when it comes to interacting with people around. Do not forget to flash your trillion dollar smile quite often. Believe me, it works! As they say “a smile is a curve that sets everything straight”. […]
Market Risk Limits
The management of market risk is very difficult because the value of financial instruments traded in the markets changes very rapidly. It is possible for stocks or bonds to go from their full value to zero in just a couple of days. These instances have happened during various market crises such as the dot-com bubble, […]
PR or public relations is nothing but the practice of protecting as well as enhancing the reputation of any particular organization/firm or for that matter any individual. In today’s world of fierce competition, where every organization strives hard to work toward its brand image, public relations has become the need of the hour. It is essential for every organization to communicate well with its public/target audience. The correct flow of information is essential. Here comes the importance of public relations.
The practice of maintaining a healthy relationship between organization and its public/employees/stakeholders/investors/partners is called public relations. Public relation activities ensure the correct flow of information between the organization and its public also called its target audience. Public relations goes a long way in maintaining the brand image of an organization in the eyes of its audience, stake holders, investors and all others who are associated with it.
For schools, the target audience would be students and their parents/guardians, for retailers the target audience would be customers and so on.
In the above examples, Public Relations ensures a smooth two way communication between the school authorities and its target audiences (students and their parents).Retailers must address their customers well for a positive word of mouth and a strong brand positioning. It is really important to create a positive image of any particular brand in the minds of consumers for it do well. Public relations experts not only help in the flow of information from the organization to its public but also from the public to the organization.(Two way communication).The flow of information from the public to the organization is generally in the form of reviews, feedback(positive/negative),appreciation and so on. Public relations strengthens the relationship between the organization and its target audience, employees, stakeholders, investors etc.
Here are some ways of enhancing an organization’s brand image:
Public relation experts sometimes turn a bad situation into the organization’s favour.Such a situation is called as spin. Spin refers to a situation where public relation experts tactfully utilize an unfavourable situation for company’s benefits and publicity.
In cases of negative PR, public relation experts instead of focussing on enhancing their organization’s image,concentrate on tarnishing the reputation of business rivals. Negative PR also called as dirty tricks involves extensive research and information gathering.
Public Relations is said to be effective under all the below circumstances:
To conclude public relations is nothing but an effort to present one’s organization in the best light.
Your email address will not be published. Required fields are marked *
