Relationship Building Strategies with Customers

As they say “Customers are Gods”. For long term growth and success, one really needs to build a great rapport with customers and also maintain healthy relationship with them. You really do not have to try too hard to build and maintain healthy relationship with clients. It just happens.

Be honest with your clients. Never rely on false commitments or fake promises. If you are not sure of something, please say so. It is suicidal to lie to your clients.

Be transparent in your dealings. Keep your customers well informed. Communicate with them through mails, SMses or over the phone. Your client has all the rights to know even the minutest detail of a product. After all he /she is paying for the same. Do not hide anything from them. They would in any case come to know about it and it is always advisable if they come to know through you rather than from others.

Do not be after your client’s life to take quick decisions. Give them time and space. Too much of phone calls will definitely spoil your relationship with the other person. Moreover, if you are constantly bothering your client, in due course of time, he/she would stop attending your calls. Rather than calling up the other person every single day, a gentle reminder either through SMs or email can do the trick. After all, if someone is convinced about your product, he/she would invest in any case; no matter you call him/her once or twice.

Be polite in your conversations. Never use foul words in your speech. It is completely unethical and unprofessional. For maintaining a healthy relationship with your clients, you need to learn to keep a check on your words. Never be rude to your clients.

Be a patient listener. Listen to what your clients have to say, rather than imposing your own ideas on them. Do not go unprepared in any of your business meetings. Remember, your client can ask you anything. If you do not know something at that point of time, it is always better to check and get back to him/her later rather than lying. Try to resolve all your client’s queries.

Try to give a personal touch in all your business meetings. Help your clients in taking decisions. Give them the right suggestion.

Never speak ill about your competitors and their products. Such a behaviour is completely unethical. If your products are genuinely good and have an edge over competitors, your client would definitely invest in them. You do not have to be too pushy.

Never ignore your client’s calls. If you have missed any of their calls, make sure you call them later.

Do remember to take proper feedbacks. After sales service is one of the major factors which plays a crucial role in maintaining healthy and long term relationship with your clients. If your client is not satisfied with any of your products, replace the same immediately. Action needs to be taken at the earliest. Do not keep issues pending for long.

Always maintain a folder of personal information of your clients. Wish them on their birthdays, anniversaries or any other special occasion. It would further strengthen your bond with your client. Moreover, if you share a healthy relationship with your client; trust me they will always come back to you. In fact they would not even think of going to your competitors. Networking is the key to success in today’s business scenario. Contacts help in the long run. Always remember to take business cards of people you meet on a daily basis. Even if you are through with your deal ,make sure you are in constant touch with your client. Drop him at his office sometimes or call him to your office for a cup of coffee.


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