Ask any frequent flyer and a globe trotter, who enjoys flying with and always chooses his favorite airline as to...
Read moreIntroduction The world of business has altered a great deal in the last few decades or so, globalization and information...
Read moreMarketing Management has evolved to become a multi faceted and all embracing science over a period of time. Studies in...
Read moreIntroduction An organization has to maintain healthy and fruitful relationships with not just with customers but also with external and...
Read moreThe recent trend seen in the Organizations across the world is that they are faced with changing times and the...
Read moreIntroduction Any relationship involves human element. A human interaction can greatly affect the business and its relationship with the customer....
Read moreRelationship Marketing is being spoken of as one key Business Philosophies of the progressive Organizations who are Customer Oriented or...
Read moreTraditionally with Organizations the customers belonged to and were the responsibility of the Marketing Department alone. Organizations probably had too...
Read moreOrganizations today live in highly dynamic environments. Essentially the existence and growth of the business is dependent upon several external...
Read moreWe are living in the high tech times. Technology and changing economy have changed the rules the way a business...
Read moreMarketing is a subject that draws a lot of students who find it most interesting and challenging. No doubt marketing...
Read moreIntroduction The rise of the internet and electronic commerce has changed the way in which customer and company interact with...
Read moreIntroduction An organization has to manage relationships across a broad spectrum of stakeholders. One of such stakeholders is the employees...
Read moreIntroduction An organization is concerned with maintaining a healthy relationship with suppliers and customer, with whom they interact daily. However,...
Read moreSelling and Marketing is no longer the same what it used to be few decades ago. Traditional methods of sales...
Read moreBusiness today has become customer centric. Organizations are investing heavily into getting to know and building a relationship with the...
Read moreBusiness dynamics have forced the Organizations to recognize Customer as the most important factor responsible for its own existence and...
Read moreThe world attention once again has turned to Durban where the countries are meeting to try and resolve the crises...
Read moreIn the so called Modern times, we happen to be living in a fast paced high tech society. Use of...
Read moreAs the world has moved towards globalization, businesses and Organisations have had to keep pace with the external environment. We...
Read moreThere is a realisation and understanding that Customer Retention is beneficial and rewarding than the efforts required in finding a...
Read moreCustomer Relationship management is a two way interaction. The Organisation has got to devise ways and means to reach out...
Read moreIntroduction Relationship marketing is a modern concept. This concept focuses on developing, maintaining and retaining long term relationship with customers...
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