MSG Team's other articles

9037 E Commerce Challenges for International Retailers

Prior to 1990s, International Retail Industry was plagued by inefficient Supply chain as well as under Supplier control of products. Post ECR initiatives the industry went through streamlining and adapting new processes as well as supply chain solutions that have brought the industry to its present stature. Currently the situation faced by the International grocery […]

11466 SWOT Analysis of Blackberry

Introduction Blackberry, which was the pioneer in mobile-based technologies with its best selling original Smartphones, has been in the news for all the wrong reasons. First, the company known as Research in Motion (RIM), which made and marketed the Blackberries, missed the emerging Smartphone revolution though it was one of the pioneers of mobile computing. […]

9689 How to Build a Great Marketing Team for Your Business

Challenges Facing Marketers and Small Businesses These days, marketers everywhere face significant challenges in terms of reaching out to customers across multiple channels, being alert and agile to newer trends in a media driven 24/7 world where Twitter has more power than any other marketing approach. Thus, it is very important for businesses on knowing […]

11398 Strategic Decisions – Definition and Characteristics

Strategic decisions are the decisions that are concerned with whole environment in which the firm operates, the entire resources and the people who form the company and the interface between the two. Characteristics/Features of Strategic Decisions Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources, organizing […]

11953 Why Do Brands Have Extensions?

As the business environment is changing, the profile of the organizations as well as the way of conducting business is changing too. Use of technology and globalization has changed everything about business. Marketing is no longer what it used to be. Online marketing has changed the face of conventional marketing and both are incomparable by […]

Search with tags

  • No tags available.

The mechanism of selling products in small quantities from fixed locations to the customers for their end use is called as retailing.

In the current scenario where the end-user has several options to rely on, it is essential that the retailer promotes his brand well amongst the masses.

Let us go through some tips to promote a retail brand well:

Signage

Signboards go a long way in creating brand awareness and promoting a particular brand.

  • The signage must display the name as well as logo of the retail store.

  • It must be installed at the right place visible to all even from a distance.

  • It should not be very small. Small signages fail to attract the customers.

  • Choose the right paint colour.

  • Don’t add unnecessary information. Keep it simple but informative.

  • Make sure the signage attracts the customers into the store.

  • Choose the right theme.

Advertising

Advertising is a strong medium which influences the buying decision of the customer and prompts him to shop. The retailer must ensure to communicate the USPs of his brand to the target customers well through various modes of advertising. The advertisement must be eye-catching for the end-users to click on them.

Various ways of Advertising

  1. Billboards

    Billboard is one of the best ways of out of home advertising.

    Out of home advertising refers to creating awareness amongst the individuals when they are out of their homes.

    • Install hoardings, banners, bill boards at strategic locations such as heavy traffic areas, major crossings, railway stations, bus stands etc to entice the customers. The retailer must ensure that the banners get noticed and bring results.

    • Newspapers, Television and radio are also effective ways to promote a brand. Television reaches a wider audience and makes the store popular amongst all.

    • The advertisement should be a visual treat, appeal the customers and prompt them to visit the store.

  2. Coupons

    • Coupons are an effective way of promoting a brand as they offer some kind of financial benefit to the customers in the form of discounts and rebates and thus attracting them into the store.

    • Coupons help in furthering the brand image of the retail store without much investment.

    • More and more people visit the stores to redeem the coupons, thus making the brand popular.

    • Discounts, sale, rebates are good ways to promote a brand.

  3. Private Label

    • Private label is an effective way to promote one’s brand at low costs.

    • Products manufactured by one company but sold under another company’s brand name are called Private Label Products.

    • Create your own website.

    • Print your own calendars, diaries, planners, table tops with your store’s name, address as well as logo. Such an activity creates awareness among individuals.

    • Always keep your visiting cards handy and distribute them to as many people as you can.

    • In the current scenario, social networking sites go a long way in promoting brands. Create communities and invite people to join the same.

    • Customer loyalty programs help to retain customers and attract new individuals to the store.

    • Create a positive ambience at the store. Nothing works better than customer satisfaction in the retail industry. One satisfied customer brings ten new customers along with him.

Article Written by

MSG Team

An insightful writer passionate about sharing expertise, trends, and tips, dedicated to inspiring and informing readers through engaging and thoughtful content.

Leave a reply

Your email address will not be published. Required fields are marked *

Related Articles

Cross Merchandising – Meaning and Concept

MSG Team

Characteristics, Functions and Services of a Retailer

MSG Team