Retail Marketing - Tips to Promote a Retail Brand
The mechanism of selling products in small quantities from fixed locations to the customers for their end use is called as retailing.
In the current scenario where the end-user has several options to rely on, it is essential that the retailer promotes his brand well amongst the masses.
Let us go through some tips to promote a retail brand well:
Signboards go a long way in creating brand awareness and promoting a particular brand.
Advertising is a strong medium which influences the buying decision of the customer and prompts him to shop. The retailer must ensure to communicate the USPs of his brand to the target customers well through various modes of advertising. The advertisement must be eye-catching for the end-users to click on them.
Various ways of Advertising
- Visual Merchandising
- Retail Management
- Characteristics, Functions and Services of a Retailer
- Classification of Retail Formats, Key Features, Advantages and Disadvantages
- A Comparative Analysis: Product versus Service Retailing; Wholesaling versus Retailing
- Category Management
- Role of Advertising in Retail
- Retail Store Operations
Authorship/Referencing - About the Author(s)
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