Job Analysis – A Basic Understanding
Job Analysis is a systematic exploration, study and recording the responsibilities, duties, skills, accountabilities, work environment and ability requirements of a specific job. It also involves determining the relative importance of the duties, responsibilities and physical and emotional skills for a given job. All these factors identify what a job demands and what an employee […]
Interest Rates and Automobile Sales
The automobile industry sales have been stagnant for the past couple of years. However, this is bad news. This is because almost all industries in the world have seen an extended bull run. The world has seen some of the lowest financing costs in history over the past decade or so. Hence, it can be […]
Risk Management in Financial Modeling
Financial models were widely used by corporations, even in 2008. However, the severity of the 2008 crash forced financial institutions to rethink their approach towards modeling. Many assumptions which are inbuilt in a financial model were being changed to imbibe the lessons learned in the great recession. One such lesson learned was about risk management. […]
Power: Its uses and Abuses in the Practice of Political Science
The Uses and Abuses of Power No discussion on political science is complete without a study of how power is wielded, its uses and abuses in the modern nation states. Indeed, power is the glue that holds nations together and gives them a semblance of control, as without the exercise of power, it would be […]
Perspective on International Trade – Meaning and Important Concepts
International trades between countries and across continents have existed for centuries including previous civilizations. Traditionally international trade consisted of traded goods like textile, food items, spices, precious metals, precious stones, and objects of art and various items across the borders. Everybody has heard of the silk route as well as amber road and other famous […]
Promoting a brand is more important than opening a store. It is essential to create brand awareness for the customers to know about the brand’s existence. The retailer must strive hard to communicate the USPs (Unique selling Proposition) of the brand to influence the buying behaviour of the customers. In simpler words, advertisements help the end-users to know to which brand a particular product belongs.
Advertisements play a crucial role in promoting a brand and creating its awareness amongst the masses.
They help in creating an image of a particular product or brand in the minds of the potential customers. Such a mechanism is also called Brand Positioning.
What is Advertising ?
Advertising is a medium through which an individual or organization highlights the USPs and benefits of a product or service to influence the buying behaviour of the individuals.
It helps to create a positive image of a particular brand in the minds of the customers and prompts them to buy the same.
The advertisement must effectively communicate the right message and click on the customers. It should be a visual treat and appeal the end-users.
Advertisements have taglines to create awareness of a product or service in the most effective way.
The moment an individual hears “Just Do it”, he knows he has to visit a “Nike Store”. That’s the importance of a tagline.
Out of home advertising is a way to influence the individuals when they are out of their homes. The hoarding must be installed at a height visible to all even from a distance.
Make sure it catches the attention of the passing individuals and influences them to visit the store.
Keep it simple and make sure it doesn’t confuse the customers; instead it should convey the information in its desired form.
Sachin Tendulkar - the famous Indian cricketer endorses Castrol India, MRF tyres, Adidas, Boost etc. A child gets influenced to drink Boost because his favourite cricketer drinks the same.
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