Role of Managers in Total Quality Management

Total Quality Management is defined as a continuous effort by management to upgrade and improve the processes and systems to ensure superior quality products. Every organization has to take care of its customers. Their feedbacks are essential. Total Quality management creates processes and systems based on customer feedbacks and various researches which eventually help in the development of organization.

Managers play an important role in Total Quality Management:

Initiating and implementing total quality management programs require great amount of planning and research. Managers need to get trained in various TQM practices before implementing the same. There are costs involved with the entire process of total quality management. It is the manager’s responsibility to allocate budgets for TQM at the beginning of every financial year. Remember, you can’t crib later on. Read a lot about total Quality management.

You need to be convinced first why quality is such an important parameter in every business. If you yourself are not convinced, it would be very difficult for you to convince other departments for implementing TQM. Know who your customers are? Understand your target market carefully. Go out, meet customers and find out as to what all they expect from your brand. Customer feedbacks play an important role in formulating strategies for total quality management. As a manager; you need to work closely with the senior management, human resource professionals to develop foolproof implementation strategies. Remember, a manager has to act as a bridge between the senior management and the entire workforce.

The role of a manager is to act as a facilitator at the workplace. It is your duty to assist employees in implementing TQM. As a manager, it is your responsibility to select and appoint right individuals who can work as line managers and take charge of the entire project. The employees, you select ought to be reliable and diligent and should be capable enough to handle a crucial project like total quality management. It is the manager’s responsibility to assign resources for total quality management, allocate time for various training programs and appreciate employees who come up with various improvement ideas and strategies which would help the organization deliver superior quality products. Further train your subordinates to ensure smooth implementation of TQM without any obstacles.

A manager must communicate the benefits of total quality management to all other members of the organization. Call employees on a common platform and address the benefits and importance of total quality management. Make them understand how successful implementation of total quality management programs would yield high quality products which would not only benefit the organization but also the employees associated with the same. Why do we always think of outsourcing trainers? Why can’t we train employees on our own? Believe me, as a manager if you train your employees, the results would be better rather than an unknown face coming and loading them with information. Do not forget, a trainer needs to be prepared for every question. Do your homework carefully.

Remember, a manager is always a strong source of inspiration for other employees. You need to practice total quality management yourself before expecting others to believe in the same. Customer feedbacks should be carefully monitored and taken into consideration while formulating company’s major strategies. Provide frequent reports to staff members highlighting scope of improvement.


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