SWOT Analysis of Blackberry
Introduction Blackberry, which was the pioneer in mobile-based technologies with its best selling original Smartphones, has been in the news for all the wrong reasons. First, the company known as Research in Motion (RIM), which made and marketed the Blackberries, missed the emerging Smartphone revolution though it was one of the pioneers of mobile computing. […]
Role of Communication in Sales Management
Sales Management refers to the art of achieving the sales targets within the stipulated time frame through effective budgeting and meticulous planning. Sales management enables the sales representatives to close sales deals in favour of the organization and eventually earn revenues for the same. Communication plays an important role in sales management. Sales professionals need […]
Designing and Managing Services
The art of brand building is through creating strong brand image and brand awareness with customer. However, the brand building process continues even after the product is sold to the customer. Company can come out to be a winner by showcasing differentiation in services at the point of sell and after sell customer service. Furthermore, […]
It’s Not Just the Data that is collected that Counts, but, the Quality of the Data as well
In God We Trust, Rest Have to Bring Data: The Importance of Data Collection All entities collect data for various reasons. Whether it is the government collecting data on economic growth, employment rate, budgetary purposes, or for welfare schemes, or it is the private firms collecting data on revenues and productivity, there is a need […]
Why Managers need to Wake up to the Century of Declines and Scarcity
From the Era of Abundance to the Era of Scarcity The era of abundance is over and we are entering an era of scarcity. Right from oil and minerals to water and food, every resource that we have used to power and drive our civilization to modernity and progress is in decline. This means that […]
Internet is not something that is alien technology anymore. Every home and every individual has adapted to using internet for various purposes. It has become a habit for everyone to use the internet to search for all kinds of information. Searching happens to be the main feature or the tool with which one gets across the internet.
If you are a marketing manager or a business manager, when millions of individuals are using the internet and searching for products and information etc, you have got to be able to identify and reach out to those who are looking for the products and services that you are offering and get across to them.
If the users are using Search Engines to look for information, it is necessary that you should know all about how Search Engines work and function to be able to build a relevant strategy to reach out to the prospective Customers.
You might be familiar with the often used Search Engines like Google, Yahoo, AOL etc. When you type in the keywords for the information that you are searching for, the Search Engine uses the keyword as the criteria to search through the web pages and all directories as well as databases and lists the websites by choosing the relevance of information as per the keyword.
Search Engines use crawlers or spiders which go through the contents of web pages, index them as per the relevance and within seconds publish the list of websites for you to choose from.
If you look at this process from the point of a marketing person you will realise that you need to build a advertising strategy whereby you are positioning your web pages in a manner that the Search Engine is able to easily pick your website and show it up right within the first few top ranking links in the list.
The webmaster is the expert who will help you build the web page with the right kind of Search Engine Optimization. In simple terms, the Web master researches to find out the Most Frequently researched words relevant to your product on the Search Engines and helps design the web page content and design using these key words as well as links.
The search process and algorithm used by the Search Engines carry vary from one SE to another from time to time.
The Web Master keep a track of the evolving designs and build their web pages| alter the contents accordingly to suit the SEO. This design strategy is a part of Search Engine Marketing Strategy. By increasing the relevance of the web pages, you can increase the traffic into your website.
Web Masters also employ several other methods of link farming, reverse linking etc to divert traffic into your website. The concept here may be considered to be similar to that of cold calling or prospecting. With the increase in number of visitors to your website or to paid advertisement, you can hope to convert a percentage of prospective visitors as customers.
Apart from Search Engine Optimization, effective content and online advertising plays a major part in getting the attention of the prospective customer.
Unlike the print and other visual media, the cost of online advertising works out to be way cheaper and effective too. The art of prospecting a customer, pre selling and converting a prospect to a sale is different from the conventional method.
Understanding of the medium, understanding of the customer’s buying behaviour and the other dynamics of internet sales has to be understood thoroughly to be able to design an effective E-Marketing Plan for your business| product.
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Mapping Customer Behaviour and Pattern is the starting point of E Marketing
February 12, 2025
