What Are Green Supply Chains and Why They Can Be a Game Changer for Sustainable Businesses?
What Are Green Supply Chains and what is meant By Net Zero and Carbon Footprint? With concerns over climate change mounting and with the global push towards sustainability and the commitments to Net Zero carbon emissions in the near future, businesses have to look for ways and means to incorporate environmentally friendly practices in their […]
Customer Profiling
For a developing business it is very important to understand who are the best customers, how to find more customers like these and where to find. Customer profiling is the best strategy to accomplish this. It helps to find valuable new customers, enhance the profitability by retaining existing customers and also identify low valued customers […]
Changing Times Need Changing Approach towards CSR
The world is changing before our eyes and whether one actively participates in that or is a bystander, the changes affect all of us. This is true in the business world as well where resource crunch, power outages and labor unrest means that companies have to take extra precautions to survive the present times. When […]
Case Study
Individual cases are taken and a detailed study of each case is done. Advantages of Case Study Accurate data is provided There is detailed analysis Disadvantages of Case Study It is difficult to generalize. It consumes lot of time. Confidential and sensitive information may not be given. Interviewer bias is there.
Roles and Responsibilities of a Store Manager
Retail Store A fixed set up or location offering merchandise in small quantities to the consumers for their end-use is called a retail store. Store Manager An individual responsible for managing the overall functioning of the store is called a store manager. A store manager takes care of the day to day operations of the […]
If you are in the process of understanding and designing an E Marketing strategy for your business, understanding and learning all about Search Engine Optimization becomes necessary. You will need to look for and hire a reliable, experienced and dependable SEO Company who will design your web pages, build the online advertising as well as help build traffic into your website and incorporate the Customer Selling process.
Search Engine processes including both paid search and organic search is a highly dynamic field where new methods are being developed every day and new marketing campaigns as well as processes are being introduced in the market.
Therefore it is important to be able to choose the right SEO partner who is always ahead in the race and is able to keep ahead of the market developments and offer all of the SEO services under one roof.
A detailed research and analysis goes into making of a list of keywords that are most frequently searched for by the users and the variants of the key words that are often used.
There are several ways that you can check the validity of the keywords that have been used in your website. Using keyword selector tools such as Yahoo Keyword Selector, Google Keyword Selector or Google Trends, the content can be tested. Further on the SEO service provider works to build the links using partnerships as well as link building and publishing in the blogs, wiki as well as in all relevant video and audio sites.
Submitting the website to number of search engines, directories to ensure that it is indexed and considered to be relevant is an ongoing job that is handled by the SEO experts. One other important function that is involved in the SEO Service plan is to monitor, evaluate and analyze the popularity and performance of the web site. There are several tracking soft wares that are available.
Search Engine Marketing involves usage of both Organic as well as paid search results. Paid search results include pay per click and other sponsored advertisement usage as well as paid listing, where in with one click the potential customer is able to access your company website directly. Besides these there are also the article submissions, submissions to blogs, press releases and other promotional works carried out by the SEO Experts to increase the popularity of the website.
Going forward the SEO experts also engage in Social Media Marketing tactics to attract and generate potential customers from amongst the internet users. Using Social Media Marketing does call for expertise for it involves influencing and building a community and influencing the users in their decision regarding their preferences for your products.
SEO & SEM activities are to be carried out continually adapting to the new changes in technology as well as tuning into the new trends and methods from time to time.
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Mapping Customer Behaviour and Pattern is the starting point of E Marketing
February 12, 2025
