Introduction The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance...
Read moreStated simply, Services Marketing refers to the marketing of services as against tangible products. As already discussed, services are inherently...
Read moreThe first four elements in the services marketing mix are the same as those in the traditional marketing mix. However,...
Read moreEvery business knows that in order to thrive it needs to differentiate itself in the mind of the consumer. Price...
Read moreIntroduction In today’s ultra competitive business environment merely meeting customer expectations is not enough. In order to effectively differentiate themselves...
Read moreAfter having attained the desired service level, the next great challenge faced by service providers is to maintain service standards...
Read moreMarketing of Services has emerged as an important sub discipline of marketing in its own right. It has evolved phenomenally...
Read moreNo one would have ever imagined fifty years ago that the service sector would become a major contributor to the...
Read moreThe past few decades has seen unprecedented growth of service industry. In fact we can today say that the service...
Read moreIn the present times, doing business has become an extremely competitive game. This is true not only for the product...
Read moreThe Difference between Services and Products The difference between services and products in software is that whereas the former involve...
Read moreService industry today dominates the economic scene in all the countries. Over a period of few decades we have seen...
Read moreHow Does Automation of the Customer Service Function Impact the Customers? Log into any customer service portal and, chances are...
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