Articles on Services Marketing
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Services Marketing – Definition and Characteristics
Introduction The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance...
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Services Marketing – Definition and its Importance
Stated simply, Services Marketing refers to the marketing of services as against tangible products. As already discussed, services are inherently...
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The 7 P’s of Services Marketing
The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However,...
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Services Marketing – Moment of Truth
Every business knows that in order to thrive it needs to differentiate itself in the mind of the consumer. Price...
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Customers Expectations and Delight
Introduction In today’s ultra competitive business environment merely meeting customer expectations is not enough. In order to effectively differentiate themselves...
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Maintaining and Measuring Service Quality
After having attained the desired service level, the next great challenge faced by service providers is to maintain service standards...
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The Changing Face of Services Marketing
Marketing of Services has emerged as an important sub discipline of marketing in its own right. It has evolved phenomenally...
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Service Industry at Cross Roads
No one would have ever imagined fifty years ago that the service sector would become a major contributor to the...
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Leadership in Service Industry
The past few decades has seen unprecedented growth of service industry. In fact we can today say that the service...
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How to Maintain Competitive Edge in Service Industry
In the present times, doing business has become an extremely competitive game. This is true not only for the product...
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Some Perspectives on Software Products versus Software Services
The Difference between Services and Products The difference between services and products in software is that whereas the former involve...
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Getting Ahead of the Race in Service Industry
Service industry today dominates the economic scene in all the countries. Over a period of few decades we have seen...
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Is Automation Making Customer Service Better or Worse?
How Does Automation of the Customer Service Function Impact the Customers? Log into any customer service portal and, chances are...
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