Democracy is Superior to Autocracy in Achieving Economic Development
In the 21st century, it is being increasingly recognized that Democracy has emerged as the alternative to other systems of political thought in delivering the fruits of economic success to the citizens of the world. With the rise of liberal democracy in the world since the demise of communism in the 1990’s, there has been […]
Strong Medicine: A Case Study of the Indian Healthcare Sector
The Paradox of the Indian Healthcare Sector For a country that prides itself on being a welfare state that looks after its many poor and underprivileged citizens, India spends surprisingly less on healthcare as a percentage of GDP or Gross Domestic Product than other developing and developed countries. Indeed, India is among the countries with […]
Managing Social Isolation in Virtual Teams
Virtual workplace is a new age reality of 21st century organizations. Though on one hand it offers flexibility and adaptability to the virtual team members but the lack of face-to-face interactions associated with virtual workplace, many a times, leave the members feeling socially isolated and abandoned. Research studies indicate that some level of social interactions […]
How HR Managers Must Deal with Legal and Regulatory Challenges in Organizations
What Happens When Employees Sue their Employers? By definition, corporates deal with contractual exchanges between the various entities that make up the internal and external systems in which they exist. Whether it is dealing with customers, or suppliers and vendors, and more importantly, the employees, corporates undertake all these transactions that are covered by legal […]
Why is it Difficult to Raise Seed Funding?
In the previous article, we have already learned what seed funding is and the various sources from which it can be acquired. It is important to mention that theoretically seed funding can be obtained from various sources. However, in real life, it is remarkably hard to obtain. There are very few entrepreneurs who are able […]
Brand Attributes portray a company’s brand characteristics. They signify the basic nature of brand. Brand attributes are a bundle of features that highlight the physical and personality aspects of the brand.
Attributes are developed through images, actions, or presumptions.
Brand attributes help in creating brand identity.
A strong brand must have following attributes:
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