Managing People and Creativity in Product Leader Organizations
Organizations that are product leaders do things differently. Be it the way they market the product, the way they build the value proposition to their customers or managing the internal environment and culture they practice innovative methods that gives them the edge to be the leaders. Managing innovation calls for nurturing a pool of highly […]
The ABC of Peer To Peer Credit
The financial world has not witnessed much innovation since the 2008 meltdown. This is because any innovation in this sector is scrutinized for possible systemic risks. However, during this period peer to peer lending has evolved. The industry is still in a pretty infant stage. However, in 2015, peer to peer credit accounted for over […]
Houses Path Goal Theory
The theory was developed by Robert House and has its roots in the expectancy theory of motivation. The theory is based on the premise that an employee’s perception of expectancies between his effort and performance is greatly affected by a leader’s behavior. The leaders help group members in attaining rewards by clarifying the paths to […]
Roles and Responsibilities of a Portfolio Manager
A portfolio manager is one who helps an individual invest in the best available investment plans for guaranteed returns in the future. Let us go through some roles and responsibilities of a Portfolio manager: A portfolio manager plays a pivotal role in deciding the best investment plan for an individual as per his income, age […]
Social Media Channel and Tools
Social Media Channels contain thousands of websites, blogs, forums, videos and so on. Individuals have now begun to spend most of their free time online catching up with various conversations and topics of their interest. When one wishes to get the latest update on news, entertainment, movies, music as well as catch up with what […]
Brand Equity is defined as value and strength of the Brand that decides its worth whereas Customer Equity is defined in terms of lifetime values of all customers.
Brand Equity and Customer Equity have two things in common-
But conceptually both brand equity and customer equity differ.
To conclude, we can say brands do not exist without consumer and consumer do not exist without brands. Brands serve as a temptation that utilizes other intermediaries to lure the customers from whom value is extracted. Customers serve as a profit-medium for brands to encash their brand value. Both the concepts are highly co-related.
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