Why Marketers Need to Focus on Creating Experiences to Thrive in the New Economy
Welcome to the Experience Economy We live in the New Economy or the Digital Economy where consumers no longer consume products and services not only for the intrinsic value that they get from consumption but also as a way of “experiencing” value-driven processes. In other words, when consumers buy a brand or invest money in […]
Reinforcement Theory of Motivation
Reinforcement theory of motivation was proposed by BF Skinner and his associates. It states that individual’s behaviour is a function of its consequences. It is based on “law of effect”, i.e, individual’s behaviour with positive consequences tends to be repeated, but individual’s behaviour with negative consequences tends not to be repeated. Reinforcement theory of motivation […]
The Apple-Qualcomm Legal Battle
Apple Inc. is the largest and the most profitable company in the entire world. However, of late, it has also found itself in the middle of several lawsuits. The company has been facing a legal battle with Spotify of late. However, none of the legal battles even come close to the legal drama that is […]
Personnel Management: Meaning, Nature and its Functions
Personnel management can be defined as obtaining, using and maintaining a satisfied workforce. It is a significant part of management concerned with employees at work and with their relationship within the organization. According to Flippo, “Personnel management is the planning, organizing, compensation, integration and maintainance of people for the purpose of contributing to organizational, individual […]
Why Companies Living Quarter to Quarter is Both a Good as well as a Bad Idea
Living for the Next Quarter Of late, many publicly listed companies have been living “quarter to quarter” or the practice of setting targets, tracking them for progress, and closing out sales and revenue generating items based on the next quarter which is a short term imperative rather than planning for the longer term. This has […]
Culture involves the manner in which individuals imagine, sense and do. It changes from one country, industry and organization to the other. From a business point off view, it is helpful to consider of culture as comprising of four different levels. These levels are of nation, business, industry and organization. Every one of these levels of culture relates with and supports to develop the others. Although globalization can denote that a number of features of culture have united across international frontiers there are even now massive dissimilarities that can influence the methods to management and consumer behavior.
A globalized strategy has to be founded on an understanding that included both cultural resemblances and differences. Culture is imperative to global organizations in different aspects especially consumer behavior and management.
Culture has major impact on consumer behavior, spending pattern, primary choice of buying and expense nature. Vital cultural differences influencing the suitability and attractiveness of products in various regions of the world are still remaining. Culture has a comparable impact on the attraction and tolerability of different sorts of commercials in various regions. As an outcome of this the global business has to provide cautious consideration to culture in designing and marketing and promoting any product or service that is provided.
Management in a global business will unavoidably have to take care of differences in culture such the significance given to time, the requirement for regulations in job associations and the magnitude of capacity against experience.
In addition culture will have a major influence on the outlook to job of workers, facets of encouragement, devotion to the company, individual inventiveness and group dependability. While the achievement in Western organization is frequently ascribed to individual enterprise and innovation, the accomplishment in business in Asian nations is more related to a sound work ethic and organizational faithfulness.
In a global organization the top management can assume different methods to handle cultural differences. It is critical to emphasize that cultural diversity has to be seen as a basis of prospective positive force for an organization. At the same time it cam be a likely cause for conflict.
Cultural differences can result in hostility in groups. But if managed properly it can be a major supply of the essential inventiveness needed by businesses in the swiftly transforming business environment to sustain competitive advantage.
Cultural diversity is thus a feature of global organizations which needs a lot of management care. Management will look for making the culture of an organization into a character that successfully assists its objectives, strategies and functions. The fact that culture cannot be described completely will make that it will be a challenge for the management to understand the notion and handle the differences existing.
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