Systems Model of Change Management and Continuous Change Process Model
Systems Model of Change The Systems Model of Change or Organization-Wide Change lays more emphasis on the fact that a change must be implemented organization-wide instead of implementing it in piecemeal. This model provides a whole new dimension to the concept of organizational change and describes the role played by six interconnected or interdependent variables […]
Reinsurance and Man-Made Catastrophes
The purpose of reinsurance is to financially help the ceding insurer when they face very high losses which are linked to a catastrophe. However, it is important to note that reinsurance companies do not consider all catastrophes to be the same. There is a very clear and marked distinction between natural calamities called “nat-cats” and […]
Different Types of Data Sampling Techniques
The method which is adopted to collect the sample obviously has large implications on the conclusions drawn from that sample. Mentioned below are the techniques which can be used for sampling populations as well as processes. A brief detail has been given so that you can understand the pros, cons and correct usages of each […]
Response in Consumer Sector
In consumer sector, suppliers most probably come in contact with distributors or middle-men rather than directly to customers. For them, distributors are the actual customers and had to be in contact with them at all the business stages. The direct contact with customer happens very rarely and only in extraordinary situations like extreme complaint or […]
The Instacart Business Model
In the past few years, the online grocery shopping space has grown by leaps and bounds. Customers have generally been inclined towards online delivery because of the convenience that it offers. The spread of the coronavirus pandemic has also accelerated this trend. It is estimated that 10% of all grocery sales which happened in 2021 […]
Product leadership and growth of the Organization goes hand in hand. Organizations employ certain chosen core value propositions with their product or service and use the same as the key drivers to endear customers and forge relationships.
When they stand apart from the rest of the competition by way of superior value that they provide to their customer and continually strive to exceed their customer’s expectations over a period of time, they manage to create a niche in the market and establish brand leadership.
A look at the various markets and Organizations will tell you that no two Organizations follow the same recipe for success. Organizations like GE, Phillips, IBM, HP etc stand out as Organizations that have built operational excellence and drive their brand leadership through business model that supports their core value offering.
On the other hand, Organizations like Apple, Google and Microsoft etc are driven by individual leadership that promotes product innovation, experimentation and motivated by their creativity and leadership in the market.
Customer relationship as well as value proposition to the customer is driven through the individual leadership and innovation leadership.
In between these giant Organizations and individual leadership driven Companies, we have another set of Organizations that combine a bit of both the styles and are completely focused on establishing their leadership in the chosen product categories and retaining their leadership.
Organizations like 3M and J&J are the best examples of Organizations that are narrowly focused on achieving product leadership through product innovation. A study of the strategy that these Organizations have adopted makes for an interesting study for all management students.
These Organizations focus singularly on entire cycle of Product innovation, new product development and capturing the market segment using their new product introductions. Besides they do not wait for the life cycle of a particular product for milking revenues and profits.
Instead they choose to concentrate on introducing new products and drive product leadership in an ongoing basis. Thus they are far ahead of the competition at all times.
By the time the competition develops one product, these Organizations would have gone ahead and introduced several new products and versions, thus ensuring that the competition is left far behind and that they are always ahead in the market.
If you compare the organizations that are driven through organizational excellence and those that are driven through individual leadership and entrepreneurship, these third categories of product leader Organizations are built differently and accordingly their strategy and core competence is different too.
These Organizations are totally focused on R&D and product innovation. They tend to give importance to product development areas and into enhancing the supply chain efficiency to serve their markets.
The marketing focus is on creating visibility and availability of the product at all times and expanding their market share through aggressive selling to increase sales volumes.
However we do not mean that these Organizations neglect other aspects of Organizational development. They tend to be more sales and market driven with hardnosed marketing talent determining the sales strategy.
Range of new products and Product innovation as well as product quality drive the value proposition in the markets. Management style and systems tend to be target driven and concentrate on sales volumes.
Your email address will not be published. Required fields are marked *
