Talent Management System – Applicant Tracking System (ATS)
Management systems are of strategic importance to organizations. HRMS and ERP systems are used these days in the administration of basic human resource data such as payroll, compensation, time management etc. Talent management systems are similarly used to offer strategic gains to an organization in the achievement of long term goals vis-a-vis the human capital. […]
Why Workplace Bullying is Real and How Organizations Can Tackle This Menace
What is Workplace Bullying and how it is Different from Sexual Harassment More often than not, we hear about organizations having strict policies against harassment and discrimination which are primarily dealing with Sexual and Gender based harassment at the workplace. However, there is another element of workplace harassment and it is the very real menace […]
Job Interview – Meaning, Tips for Interviewee & Interviewer
An interview means a face to face interaction between the interviewer and the candidate/candidates so as to obtain desired information from him/them. It can also be defined as a way of exchanging meanings between individuals by using a common set of symbols. Interviews generally need a preparation. Job interviews seem frightening, even if the individual […]
Managing Technology in Operations Management
Introduction In last decade or so technology has changed the way organization conduct their business. Advent of technology in operation management has increased productivity of the organization. Technology and Operations Management The scope of Technology and operation management has evolved over a period of time and has moved from development of products into design, management […]
Frictional Unemployment – Definition, Causes and Cure
There are different types of unemployments which do not arise from the same cause and do not have the same consequences. Some types of unemployment are easier to deal with. Economists distinguish the types of unemployment into three main categories. In this article, we will have a closer look at the first type of category […]
For improving customer satisfaction it is essential for the supplier to measure it. It is purely believed that if anything is not measurable then it is not authentic.
Customers are the most important asset for any organization as they are only responsible to drives the business.
Measuring customer satisfaction helps in identifying specific customer information which is needed to run business smoothly. Following are the information and details that could be generated after measuring customers’ satisfaction:
A customer is usually dissatisfied when his/her expectations are not met or the commitments from supplier are not fulfilled reasonably and within the given time span. This becomes a serious issue for the customers as the delay will obvious affect their image too. The customer usually shares these problems and issues with other customers which hiders the business of the supplier.
Some of these unsatisfied customers launch complaints but most of the other customers simply defect to other suppliers without even informing which creates a big void in the business processes of supplier because they did not get chance to analyze the reasons of customer defection.
Loss of customers is directly proportionate to loss of business and profitability. If an organization is able to measure business related aspects of customer satisfaction then they become capable to bridge the gaps between them and customers to enhance more customer satisfaction among their peer customers.
The best way to improve customer satisfaction is to first measure it and then apply methods to enhance it. It helps the supplier to always keep a check on allover business processes by identifying strong and weak aspects and creating strong bond with all their customers to enhance business.
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