The Argument for Privatization of Airports
Privatization of airports is not a new idea. Many politicians have implemented it as an important economic policy. Margaret Thatcher was one of the first politicians to use privatization as an important policy measure. Her government privatized essential entities like the British Airways as well as the Heathrow airport in the 1970’s. Donald Trump has […]
Introduction to Cash Flow Ratios
Once upon a time, investors and analysts used to believe in ratios that have been calculated based on the earnings that the company has stated in the Income Statement. Alas! That was once upon a time. Of late, there have been a huge number of frauds and malpractices that have come to the fore. All […]
Leadership Styles – Autocratic, Laissez Faire, Participative and Bureaucratic
All leaders do not possess same attitude or same perspective. As discussed earlier, few leaders adopt the carrot approach and a few adopt the stick approach. Thus, all of the leaders do not get the things done in the same manner. Their style varies. The leadership style varies with the kind of people the leader […]
The Objectives of Reorganization
After a firm has filed for bankruptcy, the court provides relief against creditors and even further lawsuits. However, this is a temporary situation. According to the court, the next step for the business is to re-organize itself. Now, reorganization is a broad term that could mean different things to different people. There have been bankruptcy […]
Gold vs. Bitcoin
Gold has always been the alternative asset class. Whenever people lose faith in the value of the stocks that they are holding or even in the value of any currency, they typically sell their holdings and invest the proceeds in gold. However, of late, Bitcoin has burst onto the scene. Gold is no longer the […]
We Humans are essentially social animals. Communication and interaction is vital for the Human society. People love to socialize and interact with one another. Internet technology has changed the way the people communicate. Gone are the days when one had to write a letter or book a telephone call to speak to a friend or relative living across the country. Today technology enables one to be in touch with friends and family across the globe instantaneously.
Look at any individual’s lifestyle today. Most often you will find people spending over two to three hours every evening on the internet chatting with friends and communicating with likeminded people. People of all ages tend to find social networking sites that deal with the subject of their interest and follow the conversations happening there. Internet being a global phenomenon, you will find people from all over the world coming together to talk and share information about their particular topic of interest. It had never been easier that this to make friends and socializing over the internet.
When we talk of social networking we are not just referring to the chatting and other blogs and forums where people discuss certain topics. We seem to be using the social media for sharing videos, movies, music, photos and all of the information that one would want to share. Millions of viewers log into You Tube to view the latest movies, clippings etc. every minute. Similarly millions are logging into Facebook searching for friends online and sharing information about self with friends all the time. Flickr happens to be the most favorite site for photo sharing.
When you want to know the definition or meaning of a particular word or a topic, what do you do?. It is quite likely that you will check out the Wikipedia or Encyclopedia sites online. If you follow the history of Wikipedia, it best describes the growth and power of social media. Wikipedia is a site that allows anyone and everyone to contribute topics, explanations and definitions at its site. The information so provided can be reviewed by those interested and anybody can comment or provide corrections as well as further explanations. Thus the topics are built, reviewed, changed and reformed through the collective effort of people who are interested in the particular topic. This is perhaps the best example of social media network where people come together to discuss, deliberate, communicate and create content that is useful to one and all.
When you look at the social media marketing websites from the eyes of the marketing companies, one gets to see a huge potential waiting to be explored. Social media networks represent markets and customers who are online and listening. With captive audience being available, marketing companies can reach out to the prospective customers and help build opinion about their products and services as well as initiate discussion about their products with the help of those who are interested as well as those who have been customers of the company. Marketers can learn a lot and get real feedback about their product and experiences from the customers online and besides initiate interest in others who are watching and following the topic.
Social media marketing is a phenomenon and this is a medium that no marketing Organization can afford to ignore or be absent from.
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