Scope of Managerial Economics
Managerial Economics deals with allocating the scarce resources in a manner that minimizes the cost. As we have already discussed, Managerial Economics is different from microeconomics and macro-economics. Managerial Economics has a more narrow scope – it is actually solving managerial issues using micro-economics. Wherever there are scarce resources, managerial economics ensures that managers make […]
Brand Leadership – What Makes an Enduring Brand?
In the ever-evolving, ever-competitive world of global business, some brands glow white-hot for a short moment, others burn steady and grow through decades of market shifts and cultural transformations. What separates these enduring giants from their short-lived counterparts? Take a moment to consider the brands that dominated headlines just a 10-15 years ago. BlackBerry no […]
Benefits of Strategic Management
There are many benefits of strategic management and they include identification, prioritization, and exploration of opportunities. For instance, newer products, newer markets, and newer forays into business lines are only possible if firms indulge in strategic planning. Next, strategic management allows firms to take an objective view of the activities being done by it and […]
The Pros and Cons of Defense Spending
There are some nations in the world who manufacture their own defense equipment. However, a majority of the countries outsource their production activity to private companies abroad. Companies like Lockheed Martin are known to extensively take contracts from foreign governments. Regardless of whether the money is spent locally or given to foreign contractors, the amount […]
Marketing Career Option – Brand Management
Sales and Marketing career is highly rewarding both in terms of rewards as well as knowledge and experience. There are many facets to marketing and selling apart from having to focus only on selling the product. Those who have a flare for meeting people and selling products or services will find it rewarding to build […]
Simply put, E Commerce is ‘Using Electronic Platform for Business Transactions’. It is also called a ‘Virtual Market Place’. Every minute millions of people from all over the world are logging into the Internet looking for some information, for product, services, to look for news, download music, for online shopping and so on. Every individual is looking for something that he would like to obtain or buy online instead of having to go through a physical transaction. Imagine what this means to the business organisations. If they are able to identify and access those individual users who have a specific need or want, they have a ready customer in waiting.
One could wonder whether it is the online community or the technology that is paving way for E Commerce. The answer is that both these factors are driving the E Commerce. The technological developments are providing the backbone for business transactions to take place and the growing volumes of users buying online is making it possible for E Commerce and markets to grow.
E Commerce is characterized by Business to Business and Business to Customer business models. We are very familiar with the Business to Customer model for banking; insurance as well as online shopping, online booking etc that have become very popular and accepted modes in our daily lives.
On the B to B front too, business organisations have re-engineered their Business processes including Advertising, Marketing, Sales Order Management besides Supply chain management and Customer Relationship management to suit the E Commerce mode.
Dell has successfully adapted ‘online selling’ model on a global scale. It allows the customers to ‘configure the model’ and to ‘Order Online’. Once the transaction has been successfully carried out and payment has been received, Dell executes the order and ensures that the DELL Products are delivered at the Customer’s door step within seven working days.
DELL has not only used E Commerce successfully as its major selling channel, but at the backend they have put in place ‘Built to Order’ process where in the Computer is assembled against the specific customer order and is delivered to the customer. By integrating E Commerce and its Manufacturing process, DELL has managed to do away with holding inventories and managed to bring its costs down.
E Commerce has become a major business process for Global organisations and Multi National Companies. Most MNCs depend upon ‘Online selling ‘as well as ‘Online Procurement’ on global scale.
E Commerce has made it possible for them to access global markets as well as source raw materials from across the world. Besides, E Commerce has brought down the cost of selling as well as cost of procurement drastically adding to the bottom line.
In the consumer world, Insurance, banking, airlines and hospitality sectors have stood to benefit from E Commerce model of selling.
E Commerce is a reality. Several multiple technologies, platforms, agencies and networks make it possible for E Commerce to happen. EDI and Online banking and transactions have been the major enablers that have made it possible for business transactions to take place.
It is simply amazing to think that with the click of a button one can buy, sell or affect financial transactions worth millions of dollars in a few minutes. However this is true and E Commerce is the future.
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