Understanding Social Web from Marketing Viewpoint
If you sit back and look at the kind of traffic that is going through the Internet, you might be surprised. At any given point of time millions of people are exchanging messages, chatting and conversing with one another. We might very well assume that the percentage of people using the various social network channels […]
Desk Research – Methodology and Techniques
As depicted by name Desk Research is the research technique which is mainly acquired by sitting at a desk. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges […]
Technology Competence – Meaning and its Features
Introduction Technology is a term that is frequently used in the business world. It is a term habitually related to science. But there is a significant difference between the two. Science comprises of outcomes of basic academic studies whereas technology infers to the relevant application of science. This difference is critical when it is to […]
Competitor Analysis – Meaning, Objectives and Significance
Organizations must operate within a competitive industry environment. They do not exist in vacuum. Analyzing organization’s competitors helps an organization to discover its weaknesses, to identify opportunities for and threats to the organization from the industrial environment. While formulating an organization’s strategy, managers must consider the strategies of organization’s competitors. Competitor analysis is a driver […]
Different Modes of Market Entry for International Retailers
In any international business, the market conditions in the foreign market as well as the political, economic and social environments and their stability happens to be the common factors that shape the expansion strategies of the Companies. While the international retail Companies choose to expand their operations across foreign markets, they do so as a […]
Social Media Channels contain thousands of websites, blogs, forums, videos and so on. Individuals have now begun to spend most of their free time online catching up with various conversations and topics of their interest.
When one wishes to get the latest update on news, entertainment, movies, music as well as catch up with what is happening in a particular community of interest as well as catching up with friends and forums besides checking out for new product releases etc where will he find the time to browse through all the sites day after day?. Well this is where the RSS Feeds and other services come into picture.
Combined with services like Seesmic, FriendFeed, Twitter and Flickr uploads etc, the people get to know the latest post, the latest content as well as the latest updates on the other communities and networks of their interest as well as of their friends, products and so on. Such services are able to filter information and content as the individual wants it and bring the latest update to him on his mobile at all times.
Though the individual has subscribed to hundreds of sites, they do not visit each site all the time to check out the information, rather they use the feeds to alert and bring them the latest updates and deliver them in more meaningful and organized manner.
As a marketer, it is not enough for you to be present in social networks and participate in Social interactions through building your own blogs, forums and so on. You will need to use these social content tools to keep your customers and those that are interested in your products and services updated with the latest news and information that you are putting up as content, least they miss out on visiting your site and checking out the news.
Similarly using feeds you can also keep a watch on what your competitors are up to and get a feel of the mood of the market too. Imagine your customers having subscribed to over a hundred different forums and platforms. They are unlikely to keep a watch on and check out what is happening on your site and might miss out on a product safety announcement that you might have made recently.
By making use of feeds and instant messages, you are able to bring this important information to your customer’s attention and thereby enhance his product awareness which is sure to result in increased loyalty to your product as well.
Events and calendars too can be very creatively used by the marketers to provide very useful information to the interested customers about the various events that they have planned. By giving details of date, time, place, event details etc you can cajole the customer to attend the event be it a sale or a promo event.
It would be worthwhile spending some time and checking out the various sophisticated tools and services that are available on the social media channels. Check out services like last.fm contains features that enable it to keep a track of the music that you liked or listened to through I tunes etc and accordingly provides you with calendars and events of artists that you are likely to be interested in.
Similar such services are available with many others like Yahoo with their Eventful and Upcoming which lets the customers demand a particular event from you and you can in turn confirm their demand. Such options help you get closer to the niche customers who are listening and following you.
Technology has brought about multi-media capabilities and many advanced communication applications and tools that enable you to connect with your customers and send them audio, video, photo as well as text updates instantaneously and make sure that you get their attention.
The more you invest on understanding the capabilities of the social media channels, the better you will be at trying out a mix of channels and tools to build an effective marketing communication strategy.
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Understanding Social Media Holds Key to Building Online Reputation
February 12, 2025
