The other day I over-heard a conversation generally referred as cooler moment. John was in conversation with Terry around lunch...
Read moreBrand equity is the result of a process which leads to a creation of a unique and distinct brand identity....
Read moreAt core of building brand equity is marketing programs or strategies. Marketing activities can facilitate in increasing brand awareness as...
Read moreMarketing programs play an important role in building up of brand equity. These marketing programs are related to product, price...
Read moreThere are various ways to create brand equity. Brand elements offer many alternatives style, logo unique selling proposition etc. Then...
Read moreFor any marketers, it is of supreme importance to understand a consumer mind and also current level of brand knowledge...
Read moreThere are two types of method employed to measure brand equity at source. These two methods are qualitative research methods...
Read moreFor a given company, there can be variety of product and services under different brands. Brand-product matrix is used to...
Read moreThe markets in which companies operate are highly dynamic in nature. There is constant evolution in products, introduction of new...
Read moreIn current times every company is wanting to be a global player, some companies this out of compulsion, for some...
Read moreStrategic brand management’s goal is to develop strong consumer based brand equity. To reach these goal companies have to design...
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