Strategic Decisions – Definition and Characteristics

Being a Sales or Marketing man is one thing and becoming a Sales Manager and managing a sales team is a totally different game. At one point or the other in your career, you will move up the hierarchy and become a sales manager. As a Sales and Marketing manager you will make direct sales […]

Why Corporations Must be Made Accountable for Their Actions Throughout the history of the modern corporations, there have been cases where corporations have literally and figuratively gotten off with murder and wanton destruction and exploitation of the natural environment. Indeed, the 20th century is littered with examples of how rapacious corporations have both extracted resources […]

Prior to 1990s, International Retail Industry was plagued by inefficient Supply chain as well as under Supplier control of products. Post ECR initiatives the industry went through streamlining and adapting new processes as well as supply chain solutions that have brought the industry to its present stature. Currently the situation faced by the International grocery […]

Introduction The sales funnel is a concept that is used to visually describe the sales process from initial leads to final closure. It uses the image of a “funnel” where the opportunities are dropped into the funnel and go through the sieve towards each stage. The opportunities that do not make it to the final […]

Building successful business and achieving as well as sustaining product leadership calls for a smart strategy combined with discipline to implement and achieve the plan. Understanding how the successful brand leaders have achieved the same helps management students to learn the ropes of the game. If you are hoping to make it as a business […]