Factors affecting Customer Satisfaction
Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: Departmentwise capability of the supplier. Technological and engineering or re-engineering aspects of products and services. Type and quality of response provided by the supplier. Supplier’s […]
Code of Conduct in Journalism
Need for a Code of Conduct In recent months, the media world has been hit with several scandals related to the way in which they have tried to manipulate the system for their benefit. If in the UK, the Rupert Murdoch owned NewsCorp was caught bribing the police to access personal details of people and […]
Paid Or Organic Search ?
Most Business Organisations both big and small have realised the necessity of having a presence on the internet. Many Organisations limit themselves to setting up a Company website and provide contact information. Those who realise the potential of being able to tap the customers online go one step forward and provide online services. Whether the […]
Introduction to Corporate Communication: Need and its Importance
Why is Corporate Communication Needed? With the proliferation of activities that any company does, there needs to be a mechanism through which it advertises its achievements, answers queries about its performance, and has a window to the external world in times of crises and other catastrophes. The corporate communication department of any organization performs the […]
Mapping Customer Behaviour and Pattern is the starting point of E Marketing
Learning all about E Commerce and E Marketing is the pressing need of every student as well as every marketing and business manager. No one can afford to ignore the E Business channel and hope to grow one’s business the traditional way. Even if an Organisation continues to explore and grow its traditional channels of […]
Companies that are responsible for the production and distribution of products have a lot on their plates. Every product has a particular lifecycle. In order for that lifecycle to last as long as possible, some considerations need to be made. A successful product manager is always vigilant in their efforts to do what’s best for the product they’re selling.
Whenever you’re dealing with a product that’s in high demand, you will naturally have a large number of competitors trying to take a slice out of your market share. It’s wise to look at what the competitors are doing well and incorporate those aspects into how you do business. Be careful with this pursuit as it creates the potential that you could lose track of your identity as an organization.
The amount of data surrounding any product is astounding. The quantity of the data you have collected means nothing if you are unable to do anything with the data though. You have to be able to look at the facts and figures and see how those digits fit into the grand scheme of things. Using this information, you should be able to forge a plan for how you will proceed in the future.
Saying that the customer is always right might sound cliche, but it couldn’t be any truer. Your customers are the ones who go out and buy your products in massive amounts. You need to keep their needs in mind as you’re working to maintain the current position of your projects and design new products. Your investment in them will pay dividends later on down the line.
During the production process, you might feel tempted to cut costs in the hopes that you can maximize profits. It’s important to avoid cutting costs so much that you diminish the overall quality of product. You have to have a product that’s both affordable for you and the people you want to buy it. Customers have so many options out there that it’s only right that your product ranks at the top of their list.
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