Cutting Costs Strategically
February 12, 2025
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Blackberry, which was the pioneer in mobile-based technologies with its best selling original Smartphones, has been in the news for all the wrong reasons. First, the company known as Research in Motion (RIM), which made and marketed the Blackberries, missed the emerging Smartphone revolution though it was one of the pioneers of mobile computing. Next, the company was unable to read the market and hence, it lost market share to Apple and Samsung. This resulted in the company nearly going bankrupt and despite changes in leadership; it could never regain its position. In the past month, the company has been in the news again because it rejected a buyout offer and rescinded a sale option and instead, chose to appoint a new CEO along with accepting fresh infusion of capital into the company.
This article discusses the changing strategies of Blackberry through a SWOT Analysis, which would provide clues into how the company would position itself in the future. The key theme here is that Blackberry needs to urgently revamp and rejuvenate itself if it has to regain market share and forget about market leadership, it has to ensure that it stays afloat.
the preceding discussion has highlighted the need for Blackberry and its management to take proactive steps to pull the company from the quagmire it finds itself in.
The recent strategic moves made by the new leadership are to be seen in the light of the company’s drift away from its profit making and market leadership model to a situation where it is no longer in the reckoning. In conclusion, Blackberry and its leadership have their task cut out as they gear themselves to take on the challenges from the Smartphone companies like Apple and Samsung.
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