Cutting Costs Strategically
February 12, 2025
Marketing mix for companies comprises of 4 Ps Product, Price, Place and Promotion. Price is directly related to bottom-line of any business. Profitability of product is required for future operation of the company. Price strategy should communicate to the customer the value company is providing. There is in-numerable price related challenges in the market for […]
Strategy formulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals and objectives and thereby achieving the organizational vision. The process of strategy formulation basically involves six main steps. Though these steps do not follow a rigid chronological order, however they are very rational and can […]
The word shopping mall brings to mind certain specific kinds of images. For instance, as soon as the word mall is used, people start imagining a huge retail space filled with name brand departmental stores. Consumers have become used to these kinds of malls for the past 50 years. Also, in the initial years, both […]
Social Media Marketing is the latest game in marketing. Whether you have a product or a service to market, you have no option but to be present in various social media channels for this is where your existing and prospective customers are. More importantly your customers are talking and sharing their ideas, experiences and information […]
What Makes Influencers So Powerful in our Social Media Driven World? We live in a world where social media has become indispensable and where content goes viral within no time if it engages the readers. Indeed, our lives are so dominated by Facebook, Instagram, and Twitter that we just cannot imagine a day where we […]
China Mobile is a Chinese Telecom major that has been in the news in recent years because of its jaw dropping growth rates as well as its ballooning subscriber base.
Once considered as a protected state owned enterprise incapable of efficiency, it has now transformed itself into a domineering company in China with global dreams and ambitions to conquer international markets.
As the succeeding SWOT Analysis indicates, the company can leverage on its strengths and work on its weaknesses so that the threats are transformed into opportunities and it continues to be a company to reckon with.
Indeed, the fact that China Mobile was ranked in the Top 100 Important Brands in the World in 2007 means that it has well and truly arrived in the global arena.
Moreover, as the cities become saturated, it is only natural that China Mobile starts to look to the rural hinterland for future growth.
With recent technological breakthroughs like 4G and even 3G, China Mobile faces a threat to its business model and it has to offer higher value added services to stay in the reckoning.
As the preceding SWOT Analysis indicates, China Mobile has its task cut out as it begins its international journey and continues its domestic market leadership.
As things stand, many western investors are eyeing its stock which is clearly an achievement considering that its IPO (Initial Public Offering) in 1997 hardly attracted interest outside Hong Kong where it started its evolution from a limited player to a market leadership position.
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