Reasons for Failure of Virtual Teams
Last year Bob Stuart was given the ‘Best Team Leader’ award because his team had delivered all the milestones accurately and on-time. Along with the award, he was also a given a greater responsibility of leading a bigger and more diverse team whose members were located in 3 different countries. But this year not only […]
Marginal, Incremental and Component Value at Risk (VAR)
In the previous articles, we have studied how the value at risk (VaR) models should be used to calculate risks. However, the calculation of risks is not the ultimate end goal. Instead, it is efficient management of this risk that makes the value at risk (VaR) model valuable. Let’s assume that in a particular instance, […]
Decision Making – Meaning and Important Concepts
Every organization needs to make decisions at one point or other as part of managerial process. Decisions are made in the best interest of the organization. For that matter, decisions made by the organization are to lighten the way forward. Be it strategic, business activities or HR matters, processe of making decision is complex, involves […]
Appointing Home Grown Leaders to the Top Posts versus Bringing in Leaders from Outside
One of the thorny issues facing senior management in many organizations is the debate over grooming leaders from within and then appointing them to the top posts versus brining in leaders from outside and then making them the CEO. The debate is not confined to a particular country and occupies the energies of corporate leaders […]
Telephone Etiquettes to Improve Communication
What are Telephone Etiquettes ? Telephone is an important device with the help of which people separated by distance can easily interact and exchange their ideas. Got a brilliant idea and want to convey it to your friend staying out of the country, use the telephone. Telephone is one of the easiest and cheapest modes […]
Organizations hire public relations experts to position themselves strongly in the minds of target audiences, investors, stakeholders, employees and all others associated with it. Public relations activities are designed specially to create a strong brand image. Public relations experts should ensure their target audiences agree to what they intend to sell and thus in a way enhance as well as maintain the reputation of their organization through ethical means.
There are various ways public relations activities take place:
Public relations experts create awareness and market their organization and its products/services to various media sources which include TV, Radio, internet, newspapers, magazines and so on. Public relations experts develop and design various interesting and creative stories about their organization and products and pitch it to various media people. Organizations bank on their relations with media channels to enhance the reputation of their brand.
Following are the tools used in media relations:
Press kits include written material about the organization and its top people.
Audio releases or video releases are prerecorded messages distributed to various media channels.
Small local newspapers accept articles written by organizations when they do not have sufficient articles or stories to publish. Such releases are called as matte releases.
Public relations experts promote their organization and its products/services through online press rooms.
Public relations experts publicize their organization and its products through media tour where key people of the organization travel to important places and locations and promote their products through various interviews to media people. They interact and share the benefits and USPs of their products/services with people from various news channels, radio channels and even print media. Organizations also hire celebrities or other people popular among the masses to promote and publicize their organization.
Newsletters are nothing but publications which are distributed on a regular basis (monthly, quarterly) among target audiences. Public relations experts collect complete information (name, address, agegroup) of their target customers and distribute newsletters to create awareness about their products. Newsletters should include information about the organization, interview from key people, product information, testimonials from clients and so on.
Public relations experts organize special events, gatherings, parties, to target their customers and promote their organization and its products among them. People from media are also invited for coverage.
One of indirect ways of publicizing an organization and its products is through interacting with potential customers and target audience. Company officials address the target audience and do not only discuss about their products and services. They generally prefer any topic which would interest the target audiences.
It is really essential for employers to stay in constant touch with employees and keep them abreast with the latest developments and happenings within the organization. Management or public relations experts should circulate latest events, new product launches among employees through emails, circulars, notices or simply communicating with them.
Public relations experts engage in various social and charitable activities to publicize their organization and its products. Organizations distribute products among target audiences to create a goodwill of their organization.
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