Top Down Decision Making versus Bottom Up Decision Making
The previous articles touched upon the role of hierarchy in decision making. In this article, we consider whether top down decision or bottom up decision making is effective. To consider this comparison it would be useful to think of top down decision making as being akin to someone sitting on top of a tree telling […]
Systems Model of Change Management and Continuous Change Process Model
Systems Model of Change The Systems Model of Change or Organization-Wide Change lays more emphasis on the fact that a change must be implemented organization-wide instead of implementing it in piecemeal. This model provides a whole new dimension to the concept of organizational change and describes the role played by six interconnected or interdependent variables […]
Women and Leadership
Unlike male leaders, the reference point for a good leadership has been inadequately defined for women leaders. The traditional and concretely defined gender roles in the society have also influenced the research and findings on women leadership, a role, which is divorced from the stereotype roles identified for women. So, it becomes rather challenging for […]
Robert A Cooke Model of Organization Culture
Individuals from different backgrounds and varied interests come together on a common platform called organization to achieve targets as well as earn bread and butter for themselves. Individuals work in unison towards a common goal. The behaviour of the employees to a large extent depends on the culture of the workplace. How people interact amongst […]
Why Do Some Business Leaders Attain Greatness Whereas Others Fail?
What Makes Some Business Leaders Truly Great? Business Leaders such as Bill Gates of Microsoft, the Late Steve Jobs of Apple, Mark Zuckerberg of Facebook, Larry Paige and Serge Brian of Google, Warren Buffet of Hathaway Berkshire, and closer home, NR Narayana Murthy are known around the world as great persons who exemplified the best […]
Organizations hire public relations experts to position themselves strongly in the minds of target audiences, investors, stakeholders, employees and all others associated with it. Public relations activities are designed specially to create a strong brand image. Public relations experts should ensure their target audiences agree to what they intend to sell and thus in a way enhance as well as maintain the reputation of their organization through ethical means.
There are various ways public relations activities take place:
Public relations experts create awareness and market their organization and its products/services to various media sources which include TV, Radio, internet, newspapers, magazines and so on. Public relations experts develop and design various interesting and creative stories about their organization and products and pitch it to various media people. Organizations bank on their relations with media channels to enhance the reputation of their brand.
Following are the tools used in media relations:
Press kits include written material about the organization and its top people.
Audio releases or video releases are prerecorded messages distributed to various media channels.
Small local newspapers accept articles written by organizations when they do not have sufficient articles or stories to publish. Such releases are called as matte releases.
Public relations experts promote their organization and its products/services through online press rooms.
Public relations experts publicize their organization and its products through media tour where key people of the organization travel to important places and locations and promote their products through various interviews to media people. They interact and share the benefits and USPs of their products/services with people from various news channels, radio channels and even print media. Organizations also hire celebrities or other people popular among the masses to promote and publicize their organization.
Newsletters are nothing but publications which are distributed on a regular basis (monthly, quarterly) among target audiences. Public relations experts collect complete information (name, address, agegroup) of their target customers and distribute newsletters to create awareness about their products. Newsletters should include information about the organization, interview from key people, product information, testimonials from clients and so on.
Public relations experts organize special events, gatherings, parties, to target their customers and promote their organization and its products among them. People from media are also invited for coverage.
One of indirect ways of publicizing an organization and its products is through interacting with potential customers and target audience. Company officials address the target audience and do not only discuss about their products and services. They generally prefer any topic which would interest the target audiences.
It is really essential for employers to stay in constant touch with employees and keep them abreast with the latest developments and happenings within the organization. Management or public relations experts should circulate latest events, new product launches among employees through emails, circulars, notices or simply communicating with them.
Public relations experts engage in various social and charitable activities to publicize their organization and its products. Organizations distribute products among target audiences to create a goodwill of their organization.
Your email address will not be published. Required fields are marked *
