Customer Relationship Management – Meaning, Need and Steps in CRM
February 12, 2025
Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing product categories. A renowned/successful brand helps an organization to launch products in new categories more easily. For instance, Nike’s brand core product is shoes. […]
Sales Professionals are the face of an organization. They have the responsibility of making the brand popular and promoting the products amongst the end users. They help in the successful running of organization by generating revenues and earning profits. Let us go through some qualities which a sales professional must have: Patience A sales manager […]
Strategic decisions are the decisions that are concerned with whole environment in which the firm operates, the entire resources and the people who form the company and the interface between the two. Characteristics/Features of Strategic Decisions Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources, organizing […]
Sales Management refers to the art of achieving the sales targets within the stipulated time frame through effective budgeting and meticulous planning. Sales management enables the sales representatives to close sales deals in favour of the organization and eventually earn revenues for the same. Communication plays an important role in sales management. Sales professionals need […]
Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: Departmentwise capability of the supplier. Technological and engineering or re-engineering aspects of products and services. Type and quality of response provided by the supplier. Supplier’s […]
A sales professional in a workplace is responsible for meeting the sales targets of the organization and maintaining relationship with the existing and potential clients.
He plays a central role in generating revenues for the organization.
Following are the types of sales people in organizations:
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