Common Issues with Revenue Generated from Broadcasting Right
February 12, 2025
Fundamental analysis is considered to be the holy grail of stock investors. Warren Buffet claims to have amassed his fortune thanks to it. People who consider him to be a role model swear by the effectiveness of this method. The media also cannot stop singing praises. However, ask any Forex trader whether they follow fundamental […]
As far as technology enthusiasts are concerned, blockchain is the most important invention since the wheel! It is very easy to find literature where technical gurus are praising blockchain as being the solution to all technology-related problems being faced by mankind. This overenthusiasm is the reason that most people believe that blockchain will revolutionize many […]
Most firms use both operating leverage and capital leverage to some extent. In today’s business world it is almost impossible to run a business without having some degree of automation and mechanization (operating leverage). It is also not possible to grow at an adequate speed unless the company is taking advantage of borrowed money. However, […]
We are now aware of the various models that are used for equity valuation like Gordon model, H model, 2 stage model etc. in each of these models, we were assuming that the given inputs are dividend, dividend growth rates and time horizon, The output that we expected from these models was the current stock […]
In the past couple of decades, banks have started providing a new type of product called the credit card. The credit card is a revolving line of credit which is offered to customers. Customers can use the card to borrow money to make purchases. They are then offered a credit free period. If they are […]
In the previous article, we have already seen that sponsorship is one of the predominant ways in which a sports league can generate revenues. However, it is important to note that sponsorships can happen at various levels.
For instance, sponsorship can be given to an individual, a team, or even an entire sports league. In each of these cases, the types of sponsorships and the types of events will vary.
For example, individual sponsorship is more prevalent in individual-led games such as tennis. It is common for high-ranking individual players to get sponsorship when they play in tournaments such as Wimbledon.
In this article, we will have a look at the various types of sponsorships given to individual players as well as how it impacts the overall finance of the league.
Many times, sponsors pay individual athletes to use the jersey with their logo and branding. This is beneficial to the sponsor since their brand gets exposed to a large audience both on television as well as live in the stadium. Jersey sponsorship is the most basic form of sponsorship agreement which takes place in sporting events.
For instance, it is common for car companies to sport expensive equipment such as cars and driving equipment in exchange for having the right to place their logo on this equipment in Formula One. Such type of sponsorship is also common in team events such as football and rugby.
Many times, manufacturers of sporting bicycles have also sponsored famous cyclists in order to undertake cross-country biking expeditions. Manufacturers of sports equipment around the world are interested in sponsoring key athletes in big events since it gives increased visibility to their products.
The brands obtain positive publicity in front of a concentrated target market. On the other hand, individual sponsors are able to focus on training and practice without having to spend money on their nutritional needs.
In such cases, corporate sponsors may be ready to bear the expenses of the athlete in exchange for having the right to use the athlete’s name and brand image for marketing purposes.
The fact of the matter is that individual sponsorships have the lowest economic value. Over the years, individual sponsorship has largely been replaced by brand endorsements which will be discussed later on in this module. This is because of the fact that individuals do not have as much bargaining power as a team or a league.
Hence, it is common for corporations to offer very low compensation during negotiations. The athletes are unable to negotiate a higher compensation since they have limited bargaining power. However, individual sponsorships are good for budding athletes who have not yet proven themselves and have become a well-known brand name.
It also needs to be understood that even though individual sponsorship is a direct contract between an individual and a league, it is common for leagues to get involved.
Many times, franchisors of sporting leagues oversee the sponsorship process and take a commission of the proceeds. Athletes do not seem to mind this arrangement since the presence of the league as a mediator helps them obtain a better sponsorship deal.
Your email address will not be published. Required fields are marked *