Volatility, Uncertainty, Complexity and Ambiguity (VUCA) Paradigm for Leadership
The Volatility, Uncertainty, Complexity and Ambiguity (VUCA) Paradigm Business leaders in the 21st century operate in a vastly different terrain than those who led their companies to success in the earlier decades. The landscape that confronts the business leaders of today is characterized by what is known as the VUCA principle or the Volatility, Uncertainty, […]
Surviving the Corporate Jungle and Winning the Power Game
Why the Corporate Journey is like a Game of Snakes and Ladders All organisations, big or small, have power centres and interests with differing agendas. In addition, especially in large firms, there are multiple power centres and senior executives with agendas of their own who jockey for the available resources and promotions to them and […]
Brand Management Challenges in Changing Times
Last few decades have changed our world beyond recognition. There has been unprecedented progress in all spheres of life. Technology and scientific advancement has played major role affecting all parts of the economy, politics as well as markets. With globalization and opening of markets we see a lot of changes in the way business is […]
Change Management: Why the First 100 Days Targets are a Myth ?
How often we hear of business leaders and CEO’s who have just taken over proclaim that they would undertake radical change in the first 100 days? How often do we also hear politicians and other personalities promising the moon within the first 100 days? Of course, we don’t get to know how many of these […]
The Case Against Labor Unions
It is a common belief amongst the general population that labor unions work in the interest of the laborers. In fact, they believe that the power that collective bargaining gives these workers is probably the only thing that prevents their exploitation at the hands of greedy corporations. They had all heard about the history of […]
The art of increasing the sale of products by effectively and sensibly displaying them at the retail outlet is called as visual merchandising. Visual merchandising refers to the aesthetic display of the merchandise to attract the potential buyers, prompt them to buy and eventually increase the sales of the store. In simpler words, visual merchandising is the art of displaying the merchandise to influence the consumer’s buying behaviour.
The store must offer a positive ambience to the customers for them to enjoy their shopping.
The location of the products in the store has an important role in motivating the consumers to buy them. Sensible display of the merchandise goes a long way in influencing the buying decision of the individual.
The end-user will never notice something which is not well organized: instead stacked or thrown in heaps.
Proper Space, lighting, placing of dummies, colour of the walls, type of furniture,music, fragrance of the store all help in increasing the sale of the products.
Lighting is one of the critical aspects of visual merchandising. Lighting increases the visibility of the merchandise kept in the store. The store should be adequately lit and well ventilated. Avoid harsh lighting as it blinds the customers who walk into the store.
The signage displaying the name of the store or other necessary information must be installed properly outside the store at a place easily viewable to the customers even from a distance.
The retailer must be extremely cautious about the colour of the paint he chooses for his store. The paint colour can actually set the mood of the customers. The wall colours must be well coordinated with the carpet, floor tiles or the furnitures kept at the store. Dark colours make the room feel small and congested as compared to light and subtle colours.
The store must always smell good. Foul smell irritates the consumers and he would walk out of the store in no time. Use room fresheners ‘or aromatic sticks for a pleasant environment.
The merchandise must be properly placed in display racks or shelves according to size and gender. Put necessary labels (size labels) on the shelves as it help the customers to locate the products easily. Make sure the product do not falls off the shelves as it gives a messy look.
The dummies should be intelligently placed and must highlight the unique collections, latest trends and new arrivals in order to catch the attention of the individual. The dummies should not act as an obstacle and should never be kept at the entrance of the store.
Don’t play blaring music at the store. It acts as a hindrance to effective communication and the retailer can never understand what the buyer actually intends to buy.
Select the theme of the store according to the season. Red should be the dominating colour during Christmas or Valentines Day as the colour symbolizes love, fun and frolic. A white theme would look out of place during the season of love.
Don’t keep unnecessary furniture as it gives a cluttered look to the store.
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